Feb 27


Halpin Harrison Hall

Sixth Annual Business Symposium Offers Insight Through Breakout Sessions

The topics of new media marketing, fraud prevention and the Affordable Care Act highlight the diverse offerings of 12 breakout sessions on the agenda of the Sixth Annual Business Symposium, hosted by the Harry F. Byrd, Jr. School of Business on Tuesday, March 25.

Session guest speakers and panel members serve as leaders in their fields, and are considered local, regional and national figures. They will lead breakout sessions, which cover a wide range of topics that provide crucial insights for those interested in starting, owning or working for a business. Attendees can attend sessions before, during and after lunch.

Breakout session topics provide well-rounded, specific insights into the various aspects of business. Morning sessions will address new media marketing, fraud prevention, local government’s foundation for business success, the Affordable Care Act, doing more with less and the top 100 business apps.

“Lunch & Learn” sessions involve a discussion on “burnout,” insights on gaining entry into foreign markets, young entrepreneurship and a spotlight on successful business school alumni.

Afternoon sessions will focus on managing change, a survival guide to family-owned businesses, changes in human resources practices, the business of health care, customer communication and entrepreneurship readiness.

Notable speakers include Lauri Bridgeforth, owner and operator of Full Frame Photography; Richie Crim, information technology strategist and chief information officer at Lord Fairfax Community College (LFCC); Darla Guevremont, founding partner and CEO of Distinctions; Martha Shickle, executive director of the Northern Shenandoah Valley Regional Commission; Jim Stutzman, president and CEO of Jim Stutzman Chevrolet-Cadillac Co.; and Gina Watkins, Constant Contact’s educational marketing expert in the Washington, D.C./Capital Region.

The Sixth Annual Business Symposium will be held Tuesday, March 25, from 8 a.m. to 5 p.m. in Halpin-Harrison Hall on the campus of Shenandoah University in Winchester, Va. The event features keynote speakers and breakout sessions led by experts on a variety of areas of business. Lunch is provided.

Networking opportunities abound throughout the day, and speakers will interact with attendees at a wine and cheese reception following the event. Door prizes will also be given out during the reception.

Visit www.subusiness.org for more information, pricing and to register. Thanks to generous sponsorships, all high school and college students wishing to attend the Business Symposium may do so free of charge. Registration questions should be directed to Harry F. Byrd, Jr. School of Business Administrative Assistant Donna Fazio at 540/665-4572 or dfazio@su.edu.

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