Sloan MacRae will be managing director for Shenandoah Conservatory and director of Performing Arts Live concert series.
Following a nation-wide search, Sloan MacRae has been appointed as managing director for Shenandoah Conservatory as well as director of Performing Arts Live concert series. MacRae will follow Kendra Whitlock-Ingram, who left the position in November 2011. As managing director, MacRae will be responsible for marketing and promoting all of the ticketed events during the academic year within the university’s major performing arts venues, for cultivating the audience base for the performance seasons, and for overseeing box office and front-of-house operations for ticketed performing arts events. MacRae will also continue to develop and expand the Performing Arts Live concert series.
MacRae brings expertise as a marketer and writer to the position, having served since 2009 as Director of Marketing and Communications for City Theatre in Pittsburgh. Previously, MacRae held the position of Director of Marketing and Communications at the University of Pittsburgh Department of Theatre Arts. MacRae also has served as an assistant with World-Wide Group and as a publicist BOLDE Communications in New York. MacRae works actively as a freelance writer, having written and published 36 nonfiction books for children. Academic institutions and professional theatre companies including Julliard, Columbia University, Phoenix Theatre (DC), Immediate Theatre Company, HERE and Epiphany Theatre Company have produced several of his plays.
MacRae holds a Bachelor of the Arts degree in English and Communications from Grove City College and a Master of the Fine Arts degree in Playwriting from Carnegie Mellon University, where he received the Carnegie Mellon Drama Alumni Award for Dramatic Writing.