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Bachelor of Business Administration Degree

Program Spotlights

Football with Shenandoah logo

Fantasy Football for Class? An Interactive Experiment in Consumer Behavior

During the Fall 2014 semester, Associate Professor of Sport Management Brian Wigley, Ph.D., led his Sport Consumer Behavior class in an exciting experiment playing fantasy football. The course melded consumer behavior theories and concepts with the growing field of sport fan behavior to address marketing and management implications for the sport industry. The class emphasized […]

Dr. Stiffie's

SU Staffer’s Products Help Tame Wild Beards

Photo by SCOTT MASON/The Winchester Star Jeremiah Shifflett makes a variety of Dr. Stiffie’s beard grooming products. Jeremiah Shifflett found himself in a hairy situation. His beard was getting “fuzzy,” and he couldn’t find any affordable beard grooming products. The 38-year-old had never grown a beard before November 2013. That’s when his wife encouraged him […]

Camila's Lemonade Stand

Camila’s Lemonade Stand

Associate Professor of Marketing Giles Jackson, Ph.D., recently co- published, with friend Brian Cunningham and cousin Lizzy Duncan, the first-ever, entrepreneurial-minded preschool book, “Camila’s Lemonade Stand.” The book was born from the company, My Career Launcher (MCL), co-founded by Jackson (COO) and Cunningham (CEO). The company’s mission, and the goal of the lessons found in […]

Alumni Successes

Greg Van Sickler

Where in the World is Greg Van Sickler?

By Samantha Robson ’12 WINCHESTER, Va. – As we enjoy nice cold January weather here in the northern Shenandoah Valley, Greg Van Sickler ’11 is continuing his baseball career in beautiful 90-degree weather.  He lives two minutes from the Indian Ocean and hears ‘Gidday’ on a daily basis. Can anyone guess where he is? Yes, Greg is […]

Ashley Greis and others

Alumna Remembers Mother’s Service Through 5K Fundraiser

Ashley Greis ’10 remembers the frustration she and her two siblings had when their mother left them at all hours of the day to help victims of sexual assault. Greis’ mother was one of the founders of Virginia’s Augusta Regional S.A.N.E. (Sexual Assault Nurse Examiner) Program. She was on call at all times ready to comfort […]


Living Out His Dream by Greg Van Sickler ’11

Since graduating in May 2011, three-time All-America (and 2010 Academic All-America)  Greg Van Sickler has been pursuing his dream of playing professional baseball. As he prepares to return from Australia, Greg gives us a recap of his activities of the past 18 months…  PERTH, Australia – It’s ironic how sometimes you have to go so far […]

Areas of Study