Course Offerings

  Managing Arts, Entertainment, & Media Enterprises is designed to give students an overview of the cultural and entertainment industries from a management perspective.  Specific topics covered include arts management careers paths, history, environments, organizations, strategic planning, organizational design, functions, economics, and law

  Marketing for the Arts is designed to provide students with the tools necessary to understand market potential and design systems to most effectively develop exchange relationships between those in the cultural and entertainment industries and the public.  Specific topics covered include arts markets (audiences, segments, target markets, research, competition/collaboration), strategy development (positioning product, pricing, distribution systems, audience/customer loyalty), message delivery (communications, advertising/sales, direct/database marketing, public relations), marketing management (plans, budgets, controls, effectiveness evaluation).

  Production/Project Management in the Arts I is designed to provide students with the tools necessary to act as producers to effectively manage productions and/or projects.  Specific topics covered include project/production initiation (selection, leadership, organization, planning, conflict/negotiation), implementation (budgeting/cost estimation, scheduling, resource allocation, monitoring/information systems, controls), and termination (auditing, termination, evaluation).

  Production/Project Management in the Arts II is designed to build upon the concepts introduced in Production/Project Management in the Arts I.  Students will explore methods of multi-production/project management as well as integration goals with the organization strategic plan.  Students will also examine how specialized topics related to the arts are handled within a systems approach to production/project management.

  Arts Management Policy and Practice is designed to provide students with the skills necessary to advance their professional development in the field of arts management.  Specific topics covered include problem based research in applied cultural and entertainment settings, as well as primary and secondary research techniques as they are related to specific career goals of the student.  This writing intensive course will assist the student in the development of proposal writing skills.  Further, the student will develop materials to advance their professional study in an applied setting.

  Special Topics in Arts Management is designed to assist the student to become current on the literature addressing the arts management profession, practice, as well as the arts in general.  Students will engage in reading, analysis and discussion of current topics and evolving theory.  Further, students will have an additional opportunity to further their study in a specific area of professional interest.

  Internship

  All other course requirements for the programs are taken in the Conservatory, the School of Business, and the College of Arts & Sciences.

  For a complete listing of courses presently offered in the Arts Management curriculum, click here.