Shenandoah University’s brand is more than an assortment of graphic images or logos — it’s a collection of words, images, ideas and emotions that come immediately to mind when someone thinks about the institution. It represents those core qualities easily understood and valued by all its stakeholders. It reflects the unique personality or set of experiences that makes Shenandoah University distinctive from all other institutions of higher education.
The Office of Marketing & Communications (OMC) is actively involved in creating and implementing Shenandoah’s institutional brand strategy based on the university’s strategic plan, the university’s unique core values, culture, messages and institutional identity.
Branding Guide
Editorial Guide
OMC understands individuals may have learned styles somewhat different than what is in the university’s Editorial Guidelines. Regardless of the style one uses in one’s private work, it is imperative that all communications that represent the university reflect the same standards. OMC uses the AP Stylebook, the official style manual referenced by professional media organizations. Be consistent with style and punctuation within a single document. Cutting and pasting from a variety of sources can create a visually distracting and unprofessional compilation of tenses, capitalization and styles. In addition to using Spell Check when your document is finished, read the document for consistency of form. The guide is organized alphabetically and updated regularly. If you have questions or items to be added or updated, please send an email to omc@su.edu.
Shenandoah University PowerPoint Template
