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Information Resources for Sports Marketing

WebCat - the database used to locate books and all other materials owned by the University Libraries.  Don't forget that "ink on paper" resources are generally authoritative and are still the easiest to use for many questions

Research Databases - these proprietary databases are leased by the Shenandoah University Libraries at a cost of tens of thousands of dollars annually.  They include materials which are accurate and authoritative and have search interfaces designed by experts to make your search for information easier.  Using these databases will generally provide more accurate information more quickly and easily than using "free" Internet sources.

Web Sites - Caution:  The sites listed below are available "free" of charge on the Internet.  They have been selected by experts for their accuracy and reliability.  However, one should always use a critical eye in evaluating information found for free on the WWW. 
 

Library Home - Catalog - Journal Locator - Databases - Internet Resources - Media - Reference/Instruction - User Services - General Info -
Off-Campus Support - Forms - Faculty Info - Other Libraries - Site Index

        Research Databases        

Standard and Poor's NetAdvantage - (NOTE:  A password is necessary both on and off campus.) allows one to search for information on over 12,000 public companies and half a million corporate executives, as well as stocks, bonds, mutual funds, and security dealers.  One can search by ticker symbol, company name and industry.  S&P's Industry Surveys provide background information on key issues in each industry, and a basic explanation of factors one should know in analyzing companies in a specified industry.  Search results can be viewed, printed, downloaded to portable media ( CD, floppy etc.), as well a exporting to spreadsheet type programs.

ValueLine - (NOTE:  A password is necessary both on and off campus.) "The Value Line Investment Survey [Online - Standard Edition] is a comprehensive source of information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy."  Click on the "Subscriber Log On" in the upper left corner of the screen. 

Factiva -  a joint effort by Dow Jones and Reuters Factiva features leading business newspapers and journals - both domestic and international - including the Wall Street Journal, New York Times, Business Week, and Barrons just for starters. Fulltext of over 8,000 global sources on business, economics, trade, finance, marketing...  The "Newswires" are updated continuously, and other publications are updated daily, weekly, monthly etc. depending on publication schedules.

Academic Search - coverage includes over 5,000 national and international newspapers, magazines, journals, and trade journals.    Categories in the "Business News" section  include:  News, Company Financial, Compare Companies, SEC Filings & Reports, Industry & Market, Accounting, and Directories which include trade show information.  (remote access requires Outlook username and password)

Journal Locator - is an alphabetical list of journals and magazines to which the University Libraries provide access.  This title list will, in most cases, tell you the dates available for a particular electronic title, and you can connect to the appropriate database.  You can then search the database for the title you need. 
If we subscribe to a title in print format, SU Journal Collection will be stated and you can connect to the catalog record which will show our subscription holdings.  The catalog record will tell you whether a title is available in paper or on microfilm.
Approximately 27,000 titles are now listed.

Search Journal Locator  -  Find Both Print and Electronic Journals Available Through University Libraries

    Remember to read on-screen instructions; some systems are actually quite friendly.

     Use online help features for more detailed explanations of how to search each particular
     database.
 

     Always feel free to ask a librarian for help!!

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                         Web Sites            

Caution:  The sites listed below are available free of charge on the Internet.  They have been selected by experts for their accuracy and reliability, however one should always use a critical eye in evaluating information found free on the WWW.

Management and Finance Sites

The Motley Fool - perhaps the leading free site on the Internet to learn about investing

Yahoo Finance - provides tools for stock research, finding financial news, industry analysis, a glossary and much more.  NOTE:  You'll have to pay for the premium services offered at Yahoo Finance.  Similar premium services are available free to you through S&P's NetAdvantage and Valueline above.

Free Edgar - is named after the Securities and Exchange Commission's Edgar database of document  filings by publicly held companies.  Part of the Edgar Online website, Free Edgar "offers the individual user easy, basic access to SEC EDGAR filings."  It's easy to search by ticker symbol or company name.  Requires free registration

Business.com - the "Company Finder" at this searchable site provides company profiles, financial statements, biographies of key executives, information on competitors, overviews of key developments, earning estimates, and other information on over 68,000 public, private and international companies
 

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