The Bachelor of Arts in Mass Communication major is designed to provide a foundation of knowledge and skills to prepare students for the communication challenges of the 21st century.
SU alumni are employed in the fields of newspaper reporting, radio operations, television sports reporting, university public relations, arts and non-profit management, museum operations and network television news. The curriculum also provides students with a solid foundation for acceptance into graduate programs in mass communication, journalism, education or political science.
Hear more about Mass Communication
Mass communications is about storytelling. Students in Shenandoah University’s mass communications program start their storytelling education immediately, getting the hands-on experience necessary for the portfolios and resumes they’ll use when seeking jobs in careers ranging from broadcast journalism and multimedia work to corporate and health care public relations.
Learn More About This Program
Shenandoah University's College of Arts & Sciences is your direct connection to a classic, broad-based education to satisfy both your intellectual curiosity and career goals. With a 10:1 student-faculty ratio, small classes and individualized learning opportunities, we put students at the center of all our decisions and events.
We blend the liberal arts with pre-professional courses and hands-on learning to prepare you for careers in the natural sciences, the social sciences and the humanities. You’ll learn through small, engaging classes and relationships with faculty mentors; hone your skills to solve problems; and learn to use creativity and critical thinking to make informed decisions.
Minor in This Program
A fundamental grasp of mass communications benefits many careers.
The Mass Communication minor provides you with a foundation of knowledge and skills of communication in the 21st century. Your enhanced communication skills will be highly marketable in a variety of professions. We focus on active learning, so you will not be a passive receiver of information, but will engage in the learning process to cultivate creativity, ingenuity and problem solving.
Declaring A Minor
Shenandoah students work with their Academic Advisor to declare a minor. Academic Advisors will continue to work with students to ensure that they fulfill all of the requirements to complete the minor.
Incoming students should not indicate their intended minor on their Shenandoah application. Applications are for intended majors only.
All students in the program are required to complete at least one campus or field internship.
I interned at the Office of Marketing and Communications on campus. At my internship I was able to work in a very similar, if not identical, environment to what I hope to do in the future. I was fortunate enough to use some amazing equipment and work with even more amazing people. With my fellow interns and staff, I had the ability to go on interviews, photoshoots, be interviewed, write articles, and edit videos. My favorite thing about this internship was the staff. They were all so welcoming and encouraging and want me to succeed in my career just as much as I want to.
Monica Baranko | Mass Communications, '19
The Career Services staff helps Shenandoah students search and apply for internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, provide hands on experience in your field, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.
Career and Salary Possibilities
SU alumni are employed in the fields of newspaper reporting, radio operations, television sports reporting, university public relations, arts and non-profit management, museum operations and network television news.
Career and Salary Examples for Mass Communication Majors:
- Public Relations Specialist: $43,600
- Marketing Manager:$40,752 - $93,069
- Marketing Coordinator: $30,294 - $53,744
- Marketing Director: $35,870 - $123,190
The Career Services Office provides a comprehensive range of services and resources to assist Shenandoah students in their career search. Services offered include resume and cover letter building, mock interviews, and professional dining etiquette workshops.
All majors complete a common core of courses in media history, theory, writing, research, law and ethics. Students can then select from an array of elective courses in the areas of journalism, digital media, public relations, and media studies to cultivate their individual talents and professional objectives.
Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.
Imagine participating in interesting conversations led by engaging professors who’ve already done what you dream of doing. You’ll be in a small class — the average class size is approximately 12 students — with professors who know your name, care about your success and provide advice as you pursue your academic and career goals.
Assistant ProfessorFull Biography
Visiting Instructor of Mass CommunicationsFull Biography
Distinguished Adjunct Assistant ProfessorFull Biography
Students interested in this program should also look into these other majors, graduate degrees, minors, and certificates.
All majors within the College of Arts & Sciences require students to complete a minor in the program of their choice at Shenandoah.
These minors complement this program well:
You may want to think about enhancing your degree with these certificates that pair well with this program:
Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
Submit your application, review required admission materials, and find our admissions standards.
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.
Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.
Mass Communications students looking to study abroad should consider studying at Audencia. Located in the city of Nantes, France, 2 hours from Paris, Audencia is an AACSB accredited university that specializes in courses in Business and Mass Communications.