Ahmad Nassar, president of NFL Players Incorporated, spoke at Shenandoah University’s Harry F. Byrd, Jr. School of Business at 6 p.m. on Monday, Feb. 29, 2016 in Halpin-Harrison Hall, Stimpson Auditorium, on the campus of Shenandoah University. His presentation is titled “NFL Players: The Business Behind the Athletes.”
NFL Players Incorporated is the licensing and marketing subsidiary of the NFL Players Association. As president, Nassar oversees all operations of this company with $145 million in annual revenue. He leads commercial negotiations with the NFL and key partners such as Electronic Arts, Nike, Fanatics, Uber, Panini, Topps, ESPN and others.
In addition, Nassar frequently works with the players associations from the MLB, NBA, NHL and MLS on business and legal issues. Nassar is frequently quoted in industry publications and speaks at conferences nationwide, as well as teaches sports law at Georgetown University in Washington, D.C.