Arts, Entertainment and Media (AEM) Management is a distinctive, interdisciplinary business-focused program with exposure to arts, entertainment and media subjects.
Combine core courses in the business disciplines with electives that will customize your program of study for a Concentration in Arts, Entertainment, and Media Management.
With a Bachelor of Business Administration you can specialize in Accounting, Arts, Entertainment & Media Management, Economics and Finance, Entrepreneurship, Health Care Management, Information Systems and Technologies, Management, Marketing, and Sport Management. We will take your academic and career goals and help you build your own special program of study.
The program exposes students to the critical management issues, practices and terminology of the AEM industry while developing business acumen to benefit enterprises in the creative economy. Moreover, the emphasis of the program is to prepare students to be leaders in the AEM industry, able to bring to the benefit of organizations a foundational knowledge to assess alternatives for principled action that leads to success. Depending on the student’s area of interest and elective emphasis, areas of focus could include: marketing outreach, funding development, or facilities management with museums; traffic optimization, content development, or contribution management within media organizations or the political arena; or portfolio management, program development or broadcast partnerships within entertainment organizations and/or broadcast media channels, to list a few examples
Learn More About This Program
Our program is accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the Harry F. Byrd, Jr. School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Internships allow students to gain valuable experience while enhancing necessary skill sets.
The Career Services staff helps Shenandoah students search and apply for internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, provide hands on experience in your field, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.
The Bachelor of Business Administration degree requires students to complete 30 credit hours of general education coursework, 42 credit hours of business-specific coursework and 21 credit hours. In addition, students are also required to complete 24 credit hours of business elective course work. These credit hours can be applied to one or more of the following concentrations:
- Accounting Concentration
- Arts, Entertainment & Media Management Concentration
- Economics and Finance Concentration
- Entrepreneurship Concentration
- Health Care Management Concentration
- Information Systems and Technologies Concentration
- Management Concentration
- Marketing Concentration
- Sport Management Concentration
Arts, Entertainment & Media Management Concentration Course Offerings
General Education Requirement (30 hours)
Students must conform to the general education requirements of the university that specify course work over seven domains of knowledge. The following general education courses will be taken by AEM business students. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.
|ENG 101||Composition (Domain 1)||3|
|MCOM 150||Principles of Public Speaking (Domain 1)||3|
|ART 200||Art Appreciation (Domain 2)||3|
|MATH 101||Pre-calculus (Domain 3)||3|
|BA 203||Statistics and Data Analysis (Domain 3)||3|
|BA 203||Unspecified The Nature of Science (Domain 4)||3|
|BA 203||Unspecified Moral Reasoning (Domain 5)||3|
|EC 211||Principles of Macroeconomics (Domain 6)||3|
|EC 212||Principles of Microeconomics (Domain 6)||3|
|FYS 101||Going Global First-year Seminar (Domain 7)||3|
Non-Business Elective Courses (24 hours)
|MCOM 101||Understanding Mass Communications||3|
|PALM 3091||Foundations of Arts Management||3|
|PALM 3121||Arts Marketing and Audience Engagement||3|
|A course in either Sociology or Psychology||3|
|Four electives related to an area of focus in AEM, approved by advisor||12|
AEM Management students should work with their advisors to choose a combination of three nonbusiness elective courses that would help them develop an area of focus in arts, entertainment and/or media.
Business Core Courses (42 hours)
|IST 204||Computer Applications in Business Analysis||3|
|BA 211||Principles of Accounting I||3|
|BA 212||Principles of Accounting II||3|
|BA 302||Quantitative Methods||3|
|BA 303||Legal Environment of Business||3|
|BA 307||Introduction to Management and Organizational Behavior||3|
|BA 310||Introduction to MIS and E-Commerce||3|
|BA 330||Introduction to Finance||3|
|MCOM 350||Business and Professional Communication||3|
|BA 360||Introduction to Marketing||3|
|BA 395||Introduction to Operations and Supply Chain Management||3|
|EC 450||International Economics||3|
|BA 453||Human Resource Management and Business Ethics||3|
|BA 490||Business Policy and Strategy||3|
BBA Supporting Electives for the Arts, Entertainment and Media Management (24 hours)
|BA 112||Mind of the Entrepreneur||3|
|BA 393||Small Business Management and Entrepreneurship||3|
|BA 454||Innovation and DesignThinking||3|
|BA 458||NewVenture Creation and Launch||3|
|BA 459||Entertainment Management||3|
|BA 480||Current Issues in AEM Management||3|
|BA 498||Business Internship||3|
|SM 473||Facility Planning and Event Management||3|
Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.
Performance Opportunities and Ensembles
Shenandoah Conservatory produces more than 400 performances each year open to auditions from majors across the university. Enroll in a dynamic curriculum and start preparing for a meaningful career in the arts. You will practice your craft in front of audiences and develop a plan for your professional launch into the industry that focuses on your personal desires and aspirations.
Embrace extensive performance opportunities with top-tier facilities from theatres, concert halls and dance studios. Unite with fellow artists and join an alumni family that takes center stage from Broadway to the concert halls of Europe.
Shenandoah Conservatory is home to more than 20 instrumental, vocal, and dance ensembles open to auditions from majors across the university that present numerous performances every year. These performances take place throughout Shenandoah University’s vibrant campus on its various stages, including a concert hall, recital hall, proscenium stage, black box studio, outdoor amphitheater and more, to venues and performance spaces in the Northern Shenandoah Valley and around the world. Ensembles constantly engage with Shenandoah’s dynamic faculty and an array of distinguished guest artists through residencies, workshops and unique performance opportunities.
There’s a special bond between Byrd School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.
Assistant Professor of ManagementFull Biography
Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
Submit your application, review required admissions materials, and find our admissions standards.
Fast-Track To Your MBA
4 + 1 Option
Students enrolled in Shenandoah’s four-year Bachelor of Business Administration (BBA) program can take advantage of the new 4 + 1 option to earn an MBA with one additional year of classes.
2 + 2 + 1 Option
Transfer students with two years of college credits can take advantage of the 2 + 2 + 1 option that allows them to transition from an associate of arts degree in business degree to the BBA degree and subsequently to the MBA degree — all in five years.
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.
Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.
Business students looking to study abroad should consider studying at Audencia. Located in the city of Nantes, France, 2 hours from Paris, Audencia is an AACSB accredited university that specializes in courses in Business and Mass Communications.
Short Term Exchange Program
The January Business exchange program with SU partner university Audencia in France provides an experience of a lifetime while completing undergraduate or graduate credit hours. Through coursework, city tours, and company visits, you will have the opportunity to strengthen your knowledge and understanding of European management practices and the European market. All courses are taught in English.