Arts, Entertainment and Media (AEM) Management is a distinctive, interdisciplinary business-focused program with exposure to arts, entertainment and media subjects.
The program exposes students to the critical management issues, practices and terminology of the AEM industry while developing business acumen to benefit enterprises in the creative economy. Moreover, the emphasis of the program is to prepare students to be leaders in the AEM industry, able to bring to the benefit of organizations a foundational knowledge to assess alternatives for principled action that leads to success.
Depending on the student’s area of interest and elective emphasis, areas of focus could include: marketing outreach, funding development, or facilities management with museums; traffic optimization, content development, or contribution management within media organizations or the political arena; or portfolio management, program development or broadcast partnerships within entertainment organizations and/or broadcast media channels.
Learn More About This Program
Our program is accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the Harry F. Byrd, Jr. School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Minor in This Program
Declaring A Minor
Shenandoah students work with their Academic Advisor to declare a minor. Academic Advisors will continue to work with students to ensure that they fulfill all of the requirements to complete the minor.
Incoming students should not indicate their intended minor on their Shenandoah application. Applications are for intended majors only.
Performance Opportunities and Ensembles
Shenandoah Conservatory produces more than 400 performances each year open to auditions from majors across the university. Enroll in a dynamic curriculum and start preparing for a meaningful career in the arts. You will practice your craft in front of audiences and develop a plan for your professional launch into the industry that focuses on your personal desires and aspirations.
Embrace extensive performance opportunities with top-tier facilities from theatres, concert halls and dance studios. Unite with fellow artists and join an alumni family that takes center stage from Broadway to the concert halls of Europe.
Shenandoah Conservatory is home to more than 20 instrumental, vocal, and dance ensembles open to auditions from majors across the university that present numerous performances every year. These performances take place throughout Shenandoah University’s vibrant campus on its various stages, including a concert hall, recital hall, proscenium stage, black box studio, outdoor amphitheater and more, to venues and performance spaces in the Northern Shenandoah Valley and around the world. Ensembles constantly engage with Shenandoah’s dynamic faculty and an array of distinguished guest artists through residencies, workshops and unique performance opportunities.
There’s a special bond between Byrd School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.