The Be-YOU-tiful Campaign aims to encourage everyone to embrace who they are and not feel ashamed for not fitting into beauty ideals established by society. The message is simple: embrace your true self because that is enough. We believe each person is unique and their appearance does not define who they are nor what they can do. We want to change a materialistic mentality and in the process return the confidence to those who have lost it. Being yourself is the most beautiful thing you can do, so do it.

Come to at least THREE events and receive a Be-YOU-tiful T-SHIRT!