Nine students at Shenandoah University’s Harry F. Byrd, Jr. School of Business, who are also members of the Sport Business Club, worked directly with representatives from the Atlanta Football Host Committee at the 2018 College Football Playoff National Championship game. The students gained experience by observing and learning from professionals while performing tasks related to media credentialing, hospitality and fan experience, as well as additional tasks at Playoff Fan Central, Taste of the Championship, and the VIP section of Playoff Playlist Live on the day of the championship game. Here, student Kit Gould provides a look at the media day event held in the lead-up to the Jan. 8 game, which pitted the Alabama Crimson Tide against the Georgia Bulldogs, with Alabama winning, 26-23, in overtime.
Media Day Overview with Kit Gould – College Football National Championship
