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November 2021

One Click Away From Disaster: Protecting your Business in Cyberspace
This session focuses on promoting awareness of the foundational principles of cybersecurity, major breaches and their impact on business operations. Financial services technologist, innovation strategist, and entrepreneur Michael Sbandi shows how small and medium-sized businesses can close the cybersecurity poverty gap and provides a cyber attacker's perspective on the current technology landscape.
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New Developments in HR: Maintaining Productivity During Challenging Times
The COVID-19 pandemic has changed the way we work and manage employees. HR Professionals are also challenged by the most difficult labor market in our lifetimes. Join Professor of Business Law John Winn, J.D., LLM, of the Shenandoah University School of Business, as he shares key information, updates, resources, and suggested best practices for successfully navigating the weeks and months ahead.
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Customer Validation – the Key to Your Business Success
Are you solving the right problem for the right customer? Do you have a business idea for a new product/service, but you're not sure if you should try it? Learn helpful processes for “road testing” your idea before you dedicate your working life and money to it. You will learn to ask good questions and how to communicate more effectively with your clients. This session is for entrepreneurs AND existing businesses.
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9 Nuggets to Nail YOUR Networking
Leadership expert David Miles’s presentation focuses not only on the “9 Nuggets” of networking that can help you be much more successful, but also on the mindset and mission of networking – i.e., the “why” – including the reasons and general philosophy behind effective and ethical networking practices.
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Esports: Beyond the Game
Almost daily there are headlines online regarding the exponential growth of the esports industry. The growing industry is a great sign for individuals looking to enter the space; however, the revenue projections and articles may not be the most accurate portrayal of the current state of the industry. Join esports expert and instructor Christopher Scroggins to learn about the esports industry, best esports business practices, and how one can succeed as an entrepreneur/business owner in the space.
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Personal Branding and Networking for Success
Do you have a working strategy for leveraging "brand you"? Join Business School Alumnus and Business School Advisory Board Member David Abraham as he shares how to build and sustain your personal brand, why it's important, and how to leverage it for networking, professional development, and future success.
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Keeping Your Best: The Importance of Training & Development for Small Business
Look at the benefits and challenges of developing a training and professional development program, even if you are a small business, short-staffed, and on a budget. Discover reasons why such a program is crucial to your retention strategy and reducing turnover. Learn how one key aspect counts for 80% of all turnover in an organization and how a few strategies can help you to overcome it.
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Social Media and In-person or Live Online Networking: A Critical Tool in Scaling your Business
Social media has, in a few short years, changed the way businesses connect with their customers. In the past, customers had to reach a real-live person as a point of contact to get any business done, but today it takes both to scale and sustain your business. Come and access tools that will help you strike that perfect balance between social media and in-person/or live online networking.
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Artificial Intelligence and the Future of Your Business
Discover some of the ways artificial intelligence (AI) will play a significant role in future economic sectors. Learn more about the actions entrepreneurs and business owners can consider in their transition toward an AI-Powered Enterprise.
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Take Your Career From Status Quo to Status Go: Shenandoah University’s MBA
MBA Program Director Bernadine Dykes, Ph.D., joined by a panel of MBA graduates, discusses the benefits and process of getting an MBA at the Shenandoah University School of Business. Questions are welcome. Panelists include MBA alumni Casey Edwall and Catherine Burke.
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