Building brand awareness for your business is no job for the weak! With countless media channels and agency options, it can be a challenge to know what is going to drive success as the media landscape evolves and consumer habits change.

Join, Lexi Lucido, Vice President of Digital Sales at iHeartMedia, to discuss how even with shifts in consumer habits, the 4 pillars of advertising success hold true: Consistency, Reach, Frequency, and Trust. Lexi will cover important marketing strategies, such as prioritizing your online presence, shifts in consumer habits, the customer path to purchase, and how to measure your campaign’s success.