The goal of customer discovery is figuring out who your customers are and whether your idea will appeal to them. You are not trying to figure out what every customer wants or needs. Yolanda Shields, business entrepreneur and bestselling author of “Entrepreneur is a Mindset,” and “Letters To Our Sons,” will walk you through the four stages of customer discovery and give you an opportunity to leave with a Customer Discovery Report Card. 

Yolanda Shields, Ph.D., MBA, Founder and CEO of Yes Builds, is a global business advisor/strategist and a bestselling author with over 20 years of experience as a business leader. She’s also an instructor of entrepreneurship at Shenandoah University, and a sought-after speaker and trainer in the area of business startup, entrepreneurship, and social entrepreneurship. She serves as a mentor/sherpa for the Tony Elumelu Foundation, Vanderbilt University Wond’ry Innovation Center, and TheStartup.com. She also serves as a board member of the Shenandoah Valley Workforce Development Board, Shenandoah Community Capital Fund, and GO Virginia Region 8 Council.