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March 2023
Business Symposium 2023 Registration
Registration will be available on the ground floor of Halpin-Harrison Hall. Pick up your symposium name badge and use this time to network with fellow symposium attendees prior to the 9 a.m. Welcome Address.
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Welcome Address
We're kicking off the 2023 Business Symposium! Hear from Shenandoah University President Tracy Fitzsimmons, Ph.D.; Shenandoah University School of Business Dean Astrid Sheil, Ph.D., and get ready for an exciting symposium.
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The Stolen Years: Where We Go From Here?
The pandemic kicked off one of the biggest social experiments in history — one in which school, work, and life converged, forcing many of us to accommodate distance learning, remote work, and everyday life under one roof. The long-term implications for students, parents, employers and employees are profound. With a futurist’s eye for what comes next, Anya Kamenetz considers the role of technology and lessons learned, tracing the many links between the pandemic, the “Great Resignation,” and the growing realization…
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Morning Breakout Sessions
Our breakout sessions focus on a wide spectrum of business topics: Leading with resilience workshop, 5 keys to building a leadership culture, Managing generational differences, Supporting your growth with digital marketing, Emerging best best practices in employment law, Engaging employees through clarity and alignment, and more! Times and locations for individual breakout sessions will be added as they are scheduled.
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Employment Law: The Values Act – Updates and Best Practices
When the Virginia General Assembly passed the Values Act, which expanded the scope of the Virginia Human Rights Act to prohibit discrimination in employment and housing on the basis of sexual orientation and gender identity, it fundamentally changed the legal rights and remedies available to employees who sue their employers. Not only does it expand protected classifications under Virginia's Human Rights Act, but it also subjects most Virginia employers to vastly expanded damage awards, including punitive damages and uncapped attorneys’…
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Engaging Employees Through Clarity and Alignment
Gallup estimates that disengaged employees impact the overall U.S. economy by as much as $350 billion every year. According to management consultant Susan Schall, Ph.D., disengagement is less about money and content and more about frustration and having to constantly navigate the politics and confusion caused by leadership misalignment. Join Susan as she presents how alignment is about creating so much clarity there is little room for confusion, disorder and infighting, and how the responsibility for creating such clarity rests…
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Roundtable: Ready or Not, You’re A Leader!
Join Leadership Development Coach Sierra Collins in discovering healthy ways to invest in your personal and professional growth that deliver dividends for your life and career, expand your influence, and offer a better work and life balance. Your ability to lead is not dependent upon your title. This workshop makes effective leadership more accessible for college students, business owners, and all community members. And it’s packed with tips for managing yourself and others as you create more positive and healthy…
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Leadership Leverage: The 5 Keys to Building a Leadership Culture
We have heard for years that "Everything rises and falls on leadership," but would you believe there is one thing that is more important in an organization than leadership? Learn what that is when Dr. Dave Miles shares "Leadership Leverage: The 5 Keys to Building a Leadership Culture" along with the four pillars necessary to maintain a culture of leadership in your organization. Learn what it takes to be prepared for your next big opportunity to grow and scale your…
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Fire Hose & Punching Bags: Adventures in Upcycling
Learn how an award-winning UK luxury brand (Elvis & Kresse) makes belts, bags and wallets from upcycled fire hoses and other materials; even celebrity Cameron Diaz is a fan! You’ll also see how a new upcycling venture inspired by Elvis & Kresse, featuring a patent-pending punching bag stuffed with locally sourced skateboard shavings, is being operated by Shenandoah University business students. The session will include a live demo with student-athletes, co-presented by School of Business student Conor Bailey ’23. You…
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Customer Discovery: Everyone is Not Your Customer!
The goal of customer discovery is figuring out who your customers are and whether your idea will appeal to them. You are not trying to figure out what every customer wants or needs. Yolanda Shields, business entrepreneur and bestselling author of “Entrepreneur is a Mindset,” and “Letters To Our Sons,” will walk you through the four stages of customer discovery and give you an opportunity to leave with a Customer Discovery Report Card. Yolanda Shields, Ph.D., MBA, Founder and…
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