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March 2023

Morning Breakout Sessions
Our breakout sessions focus on a wide spectrum of business topics: Leading with resilience workshop, 5 keys to building a leadership culture, Managing generational differences, Supporting your growth with digital marketing, Emerging best best practices in employment law, Engaging employees through clarity and alignment, and more! Times and locations for individual breakout sessions will be added as they are scheduled.
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Employment Law: The Values Act – Updates and Best Practices
When the Virginia General Assembly passed the Values Act, which expanded the scope of the Virginia Human Rights Act to prohibit discrimination in employment and housing on the basis of sexual orientation and gender identity, it fundamentally changed the legal rights and remedies available to employees who sue their employers. Not only does it expand protected classifications under Virginia's Human Rights Act, but it also subjects most Virginia employers to vastly expanded damage awards, including punitive damages and uncapped attorneys’…
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Engaging Employees Through Clarity and Alignment
Gallup estimates that disengaged employees impact the overall U.S. economy by as much as $350 billion every year. According to management consultant Susan Schall, Ph.D., disengagement is less about money and content and more about frustration and having to constantly navigate the politics and confusion caused by leadership misalignment. Join Susan as she presents how alignment is about creating so much clarity there is little room for confusion, disorder and infighting, and how the responsibility for creating such clarity rests…
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Roundtable: Ready or Not, You’re A Leader!
Join Leadership Development Coach Sierra Collins in discovering healthy ways to invest in your personal and professional growth that deliver dividends for your life and career, expand your influence, and offer a better work and life balance. Your ability to lead is not dependent upon your title. This workshop makes effective leadership more accessible for college students, business owners, and all community members. And it’s packed with tips for managing yourself and others as you create more positive and healthy…
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Leadership Leverage: The 5 Keys to Building a Leadership Culture
We have heard for years that "Everything rises and falls on leadership," but would you believe there is one thing that is more important in an organization than leadership? Learn what that is when Dr. Dave Miles shares "Leadership Leverage: The 5 Keys to Building a Leadership Culture" along with the four pillars necessary to maintain a culture of leadership in your organization. Learn what it takes to be prepared for your next big opportunity to grow and scale your…
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Fire Hose & Punching Bags: Adventures in Upcycling
Learn how an award-winning UK luxury brand (Elvis & Kresse) makes belts, bags and wallets from upcycled fire hoses and other materials; even celebrity Cameron Diaz is a fan! You’ll also see how a new upcycling venture inspired by Elvis & Kresse, featuring a patent-pending punching bag stuffed with locally sourced skateboard shavings, is being operated by Shenandoah University business students. The session will include a live demo with student-athletes, co-presented by School of Business student Conor Bailey ’23. You…
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Customer Discovery: Everyone is Not Your Customer!
The goal of customer discovery is figuring out who your customers are and whether your idea will appeal to them. You are not trying to figure out what every customer wants or needs. Yolanda Shields, business entrepreneur and bestselling author of “Entrepreneur is a Mindset,” and “Letters To Our Sons,” will walk you through the four stages of customer discovery and give you an opportunity to leave with a Customer Discovery Report Card. Yolanda Shields, Ph.D., MBA, Founder and…
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Important Information You Need To Know About SECURE Act 2.0
In late 2022, the federal government introduced the SECURE Act 2.0, with over 90 new provisions impacting workplace retirement plans. Ideal for leadership and human resource professionals, join Garrett Rohrbaugh to learn about how these changes will affect your plan, benefits package, and employees. Garrett Rohrbaugh is a Certified Plan Fiduciary Advisor (CPFA) and a BBA (2017) and MBA (2018) alumnus of Shenandoah University School of Business. He has been working in the retirement industry for over five years,…
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Nurture AND Nature: Impacts of Early Childhood Development and Education on the Workforc
Matthew Peterson presents compelling data for why a child’s “wiring” isn’t the only factor in his or her future success. Learn how neurobiology and brain development in early childhood impact a child’s social-emotional growth and academic achievement; how school performance impacts dropout rates, on-time graduation rates and chances of court involvement; and how those issues impact college and career readiness and earning potential. Ultimately, Matthew provides real-world solutions for how to create a more vibrant, talented workforce, reduce real costs…
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Building Brand Awareness Awareness For Your Business
Building brand awareness for your business is no job for the weak! With countless media channels and agency options, it can be a challenge to know what is going to drive success as the media landscape evolves and consumer habits change. Join, Lexi Lucido, Vice President of Digital Sales at iHeartMedia, to discuss how even with shifts in consumer habits, the 4 pillars of advertising success hold true: Consistency, Reach, Frequency, and Trust. Lexi will cover important marketing strategies, such…
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