Business Faculty Expertise on Accounting and Financial Management Highlighted By Multiple Media Outlets

Shenandoah University School of Business Assistant Professor of Accounting Yunita Anwar, Ph.D., has been seemingly everywhere online and in print this year so far. 

Dr. Anwar has had two case studies published in the Financial Times’ “Business School Professors’ Picks” feature. The first was based on Audi’s recent news that they plan to stop new petrol model launches in 2026, and the second was based on recent Nike news that its shares hit a 5-year low. Anwar linked both to managerial accounting and cost accounting. 

She also saw three opinion pieces published in Accounting Today. In “Accounting students can look forward to vital careers,” she highlights the evolving and vital role of accounting in a tech-driven, data-centric economy. It emphasizes that while accounting offers job stability, the profession is also transforming through automation, artificial intelligence, and advanced analytics. Her piece, “Virginia’s alternative CPA pathway opens new doors,” contributes to ongoing industry conversations on talent acquisition, diversity, and the future of the accounting profession. Highlighting Virginia’s innovative legislative shift allowing alternative paths — such as incorporating practical experience over traditional coursework – Anwar advocates for a more inclusive approach to accounting education and certification. Her insights underscore how welcoming talent from diverse educational backgrounds, including creative fields, provides businesses with essential skills such as creative analytics, adaptability, and big-picture strategic thinking. By influencing the dialogue on educational policy and workforce development, this intellectual contribution demonstrates thought leadership, encourages principled inclusion, and promotes successful adaptation to evolving global market needs. In “Accountants should track intellectual capital,” Anwar’s opinion directly impacts professional practice by advocating a more comprehensive approach to corporate valuation. Casting a spotlight on the strategic importance of intellectual capital — such as institutional knowledge, human creativity, and collaborative synergy — she provides insights that enhance corporate reporting, risk management, and long-term competitive positioning. By encouraging accountants to measure and disclose intangible assets more effectively, her contribution supports principled business practice, informs strategic decisions, and reaffirms accounting’s critical role in ensuring sustainable corporate success and informed stakeholder communication.

And, Anwar was quoted in the Nasdaq and Yahoo! Finance article, “4 Ways Choosing the Right Bank Can Save You Money If You’re Buying a Home in 2025,” as well as in the “Ask the Experts” section of a WalletHub piece on credit card insurance. 

Another business faculty member’s insights were also published online recently: Adjunct Lecturer and Director of Entrepreneurship Yolanda Shields, DRP, shared her expertise on WalletHub for a piece on Zero-Based Budgeting. She explained the benefits of it for individuals, families, businesses, and organizations preferring an “intentional and disciplined approach to financial management,” as well as who should avoid the budgeting style.