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Panel Discussion hosted on October 15, 2014 entitled “The Changing Tide: Implications of Recent Court Rulings and the NCAA on Universities and Their Athletic Programs.”  Moderated by Dean Miles K. Davis (standing).  Panelists (from L): Mr. Doug Zipp (Shenandoah University), Mr. Paul Hewitt (George Mason University), Dr. Richard Southall (University of South Carolina), Dr. Craig Esherick (formerly with Georgetown University), and Dr. Brian Wigley (Shenandoah University).

We’ll help you become a skilled sport business leader.

Sport and Entertainment is a 400 billion dollar business and is projected to grow $145 billion between 2010 and 2015 (Forbes, 2014).  Today’s student will become tomorrow’s leader and this new leader will require a set of skills indicative of a changing global economy.

The Sport Management program housed in the state-of-the-art Harry F. Byrd, Jr. School of Business is meeting these challenges.  Operating under the mandate of bringing theoretical constructs to practical application, students engage in living class room laboratories with unique learning opportunities.  While working with small student teacher ratios, students engage in critical thinking exercises, formal & informal learning styles while integrating elements of marketing, sales, sponsorship, traditional media, social media, facilities, event management, revenue generation & development, finance, accounting, and entrepreneurship.

Internships are required and allow students to gain valuable experience while enhancing necessary skill sets.  Shenandoah’s leadership team is committed to the development of global leaders and students are eligible to apply to the Global Citizenship Project, as well as participate in Global Experiential Learning and Study Abroad programs.

This combination of experienced faculty, small class sizes, student-centered focus and global cultural competencies, makes the BBA in Sport Management a tremendous asset!


Course Requirements

Students complete the same initial requirements that those in the general BBA program do as listed below:

  • General Education – 30 credit hours
  • Non-Business Electives – 24 credit hours
  • Business Core – 42 credit hours

In addition, students majoring in Sport Management are required to complete the following courses:

SM-110 Introduction to Sport Management
SM-222 Contemporary Issues in Sport Management
SM-398 Sport Management Pre-Internship Seminar
SM-492 Management of Sport Organizations (Capstone)
BA-498 Business Internship (Sport Management Focus)

In addition, Sport Management majors will choose a minimum of 9 credit hours (3 courses) from the following options:

SM-312 Global Aspects of Sport
SM-332 Sport and the Media
SM-351 Sport Governance & Policy
SM-361 Sport Consumer Behavior
SM-383 Sport Marketing, Sponsorship & Promotion
SM-450 Sport Law
SM-473 Sport Facility Planning & Event Management

Click here for course descriptions as found in the 2014-15 Undergraduate Catalog.


Dr. Fritz Polite

Assistant Professor of Sport Management
Full Biography »

Dr. Brian Wigley

Associate Professor of Sport Management
Full Biography »

Dr. Joey Gawrysiak

Assistant Professor of Sport Management
Full Biography »