Prepare for a high-demand career in one of the most sought-after fields in today’s economy.
- 95% of certified DMI members have jobs in digital marketing
- 81% were promoted based on earning the certificate
- 88% of certified DMI members work at the senior or management level
- digital analytics
- SEO (Search Engine Optimization)
- social media marketing
- digital advertising
- email marketing
- mobile marketing
- content marketing
- video and image creation/editing
Learn More About The BBA Program
In the Bachelor of Business Administration program you’ll combine core courses in the business disciplines with electives that will customize your own program of study for your chosen concentration.
BBA students select a concentration to specialize in:
- Accounting Concentration
- Digital Marketing Concentration
- Economics & Finance Concentration
- Entrepreneurship Concentration
- Esports Management Concentration
- Health Care Management Concentration
- Information Systems & Technologies Concentration
- Management Concentration
- Marketing Concentration
- Sport Management Concentration
Our program is also accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Minor in This Program
The Minor in Business Administration consists of a sequence of six required courses designed to provide the foundation for the degree-seeking student desiring a business supplement to a non-business degree program. In addition to providing a general knowledge of business practices and terminology this program prepares a student to take additional business courses either at the undergraduate or graduate level. Faculty members from the School of Business are available to advise students about career opportunities and further study beyond the requirements for the minor in Business Administration. All courses are three credit-hour courses:
|BA 203||Statistics and Data Analysis for Business|
|BA 211||Principles of Accounting I|
|BA 212||Principles of Accounting II|
|BA 307||Introduction to Management and Organizational Behavior|
|EC 211||Principles of Macroeconomics|
|EC 212||Principles of Microeconomics|
Business majors cannot also minor in another business program.
The Career & Professional Development staff helps Shenandoah students search and apply for internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, provide hands on experience in your field, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.
Career and Salary Possibilities
Career and Salary Examples for Business Administration Digital Marketing Majors:
- Digital Marketer: $60,000+ starting salary
- Marketing Director: $36,614 – $122,449
- Web Content Editor: $46,200
The Career & Professional Development provides a comprehensive range of services and resources to assist Shenandoah students in their career search. Services offered include resume and cover letter building, mock interviews, and professional dining etiquette workshops.
The Bachelor of Business Administration degree requires students to complete 30 credit hours of general education coursework, 42 credit hours of business-specific coursework and 24 non-business elective courses.
In addition, Digital Marketing Concentration students are also required to complete 16 credit hours of Digital Marketing-focused coursework. Digital Marketing classes offer hands-on learning with real clients in the areas of digital marketing strategy, social media, digital advertising, digital analytics, email marketing, and other trending digital marketing areas. The hybrid courses are offered in 8-week sessions and culminate in a capstone project with a real client.
MKT 531/BA 466
Digital Marketing Strategy
MKT 533/BA 467
Social Media and Digital Advertising
MKT 535/BA 469
Digital Marketing Analytics
KT 537/BA 475
Digital Marketing Practicum
Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.”
Michael Lake | President & CEO of Leading Cities, client of students in the Social Media and Digital Advertising course.
Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.Learning Support Services at Shenandoah
Digital Marketing Strategy
Social Media and Digital Advertising
Digital Marketing Analytics
|Digital Marketing Capstone|
Join the Honors Program
The Honors Program is a multidisciplinary Honors Program for students who are curious, creative, self-motivated, and eager to engage in their education and community.
Not only do Honors Program students partake in honors courses that emphasize collaboration, service, and communication, but they will also have the opportunity to develop aspects of the program based on their own interests and goals. By participating in the Honors Program you will acquire the tools, knowledge and experiences necessary to make meaningful contributions to your community – whether it be globally, locally, or specific to your life’s work. You will have access to unique courses, exciting experiences and a community of peers and faculty who never stop asking questions and striving for excellence.
There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executives-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.
Visiting Associate ProfessorFull Biography
Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
Submit your application, review required admission materials, and find our admissions standards.
Fast-Track to Your MBA
4 + 1 Option
Students enrolled in Shenandoah’s four-year Bachelor of Business Administration (BBA) program can take advantage of the new 4 + 1 option to earn an MBA with one additional year of classes.
2 + 2 + 1 Option
Transfer students with two years of college credits can take advantage of the 2 + 2 + 1 option that allows them to transition from an associate of arts degree in business degree to the BBA degree and subsequently to the MBA degree — all in five years.
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.
Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.
Business students looking to study abroad should consider studying at Audencia. Located in the city of Nantes, France, 2 hours from Paris, Audencia is an AACSB accredited university that specializes in courses in Business and Mass Communications.
Plan your Semester Study Abroad Experience
Short Term Exchange Program
The January Business exchange program with SU partner university Audencia in France provides an experience of a lifetime while completing undergraduate or graduate credit hours. Through coursework, city tours, and company visits, you will have the opportunity to strengthen your knowledge and understanding of European management practices and the European market. All courses are taught in English.