Sport management focuses on the business aspects of sports and recreation.
The Sport and Entertainment industry is an over 500 billion dollar business. Today’s student will become tomorrow’s leader and this new leader will require a set of skills indicative of a changing global economy. Gain a broad understanding of management, marketing, business administration, entrepreneurship, and accounting and how they relate directly to the sports industry.
This combination of experienced faculty, small class sizes, student-centered focus and global cultural competencies, makes the BBA in Sport Management a tremendous asset!
With such a busy schedule, my professors and advisor have helped me become super organized and develop great time management skills. I have such a close relationship with all of them (the small class sizes make this easy!). They realize my potential even when I don’t, and they have taken me to multiple conferences in different states, so that I can network with others in the Sport Management field. I wish more women would switch over to the Sport Management program though; it really is an awesome field.”
Kelani Bailey | Sport Management | Sport Business Club General Manager | Field Hockey Player, ’16
Learn More About This Program
Our program is accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the Harry F. Byrd, Jr. School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Originally I started off as a Business Administration Major, unsure of the direction I wanted to go just like most of my fellow millennial generation. Sports has pretty much consumed my whole life. I've been an athlete for as far as I can remember and I loved the idea of working for a sports organization or even my favorite apparel brand. My sophomore year at Shenandoah I took Intro to Kinesiology with Dr. Wigley and immediately decided to major in Sport Management.
David Wilburn | Sport Management, '15
Internships are required for this program and allow students to gain valuable experience while enhancing necessary skill sets.
I was blessed with the opportunity to intern for Russ Potts and Zach Franz at Russ Potts Productions Inc. Over the past 40 years Russ Potts Productions, Inc., has been at the forefront of Sports Marketing. They have created, promoted, and marketed events some of the largest sporting events on every level ranging from MLB, NCAA Football, NFL, NBA, and NCAA Basketball. During my internship I participated in the development and implementation of marketing, sponsorship initiatives, including customized programs/promotions, and provide support to major events.
David Wilburn | Sport Management, '15
The Career Services office helps place Shenandoah students in internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, gives you hands on experience in your field, allows you to sample different career paths for your major, and helps your find a specific position that fits your passion before graduation.
Career and Salary Possibilities
Career and Salary Examples for Sport Management Majors:
- Account Executive: $27,000
- General/Operations Manager: $50,000
- Marketing Coordinator: $35,000
- Retail Store Manager: $43,000
- Sales and Marketing Coordinator: $38,750
- Athletic Director: $45,500
- Inside Sales Manager: $39,000
I am doing work study in Aiken’s weight training room. It was a great job and social work environment which has helped me to figure out what I really want to do in the future. After I graduate, I want to open up my own Sports Complex. One that is suitable to host national tournaments for a variety of sports. One with multiple courts, fields, swimming area, and a restaurant. In my free time, I love to go into the weight room and workout. I also like to go for runs or just enjoy my time outdoors. If I’m not enjoying my time outdoors then you will find me on the basketball court.
Kelsey Thomas | Sport Management | Basketball Player, ‘18
The Career Services Office provides a comprehensive range of services and resources to assist Shenandoah students in their career search. Services offered include resume and cover letter building, mock interviews, and professional dining etiquette workshops.
The Sport Management program housed in the state-of-the-art Harry F. Byrd, Jr. School of Business is meeting these challenges. Operating under the mandate of bringing theoretical constructs to practical application, students engage in living classroom laboratories with unique learning opportunities. While working with small student teacher ratios, students engage in critical thinking exercises, formal & informal learning styles while integrating elements of marketing, sales, sponsorship, traditional media, social media, facilities, event management, revenue generation & development, finance, accounting, and entrepreneurship.
Students complete the same initial requirements that those in the general BBA program do as listed below:
- General Education – 30 credit hours
- Non-Business Electives – 24 credit hours
- Business Core – 42 credit hours
In addition, students majoring in Sport Management are required to complete the following courses:
Introduction to Sport Management
Contemporary Issues in Sport Management
Sport Management Pre-Internship Seminar
Management of Sport Organizations (Capstone)
Business Internship (Sport Management Focus)
In addition, Sport Management majors will choose a minimum of 9 credit hours (3 courses) from the following options:
Global Aspects of Sport
Sport and the Media
Sport Governance & Policy
Sport Consumer Behavior
Sport Marketing, Sponsorship & Promotion
Sport Facility Planning & Event Management
Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.
There’s a special bond between Byrd School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.
Assistant Dean of Student AffairsFull Biography
Assistant Professor of Sport ManagementFull Biography
Students interested in this program should also look into these other majors, graduate degrees, minors, and certificates.
These minors complement this program well:
You may want to think about enhancing your degree with these certificates that pair well with this program:
Continue your education by earning a graduate degree:
Shenandoah University operates on rolling admissions. This means that applications are accepted throughout the year, without specific application deadlines.
Undergraduate Applicant Materials
- Complete the Undergraduate Application
- Submit official high school transcripts from each institution attended
- Submit official SAT or ACT test scores
Fast-Track To Your MBA
4 + 1 Option
Students enrolled in Shenandoah’s four-year Bachelor of Business Administration (BBA) program can take advantage of the new 4 + 1 option to earn an MBA with one additional year of classes.
2 + 2 + 1 Option
Transfer students with two years of college credits can take advantage of the 2 + 2 + 1 option that allows them to transition from an associate of arts degree in business degree to the BBA degree and subsequently to the MBA degree — all in five years.
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.
Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.
Business students looking to study abroad should consider studying at Audencia. Located in the city of Nantes, France, 2 hours from Paris, Audencia is an AACSB accredited university that specializes in courses in Business and Mass Communications.
Short Term Exchange Program
The January Business exchange program with SU partner university Audencia in France provides an experience of a lifetime while completing undergraduate or graduate credit hours. Through coursework, city tours, and company visits, you will have the opportunity to strengthen your knowledge and understanding of European management practices and the European market. All courses are taught in English.