Be at the cutting edge of marketing!
The Bachelor of Business Administration Concentration in Marketing is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. This major educates students in terminology and concepts of the highly sophisticated areas of marketing management.
Students in this program have opportunities to participate in actual marketing problems in various types of organizations.
Learn More About The BBA Program
In the Bachelor of Business Administration program you’ll combine core courses in the business disciplines with electives that will customize your own program of study for your chosen concentration.
BBA students select a concentration to specialize in:
- Accounting Concentration
- Digital Marketing Concentration
- Economics & Finance Concentration
- Entrepreneurship Concentration
- Esports Management Concentration
- Health Care Management Concentration
- Information Systems & Technologies Concentration
- Management Concentration
- Marketing Concentration
- Sport Management Concentration
Our program is also accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Minor in This Program
The Minor in Business Administration consists of a sequence of six required courses designed to provide the foundation for the degree-seeking student desiring a business supplement to a non-business degree program. In addition to providing a general knowledge of business practices and terminology this program prepares a student to take additional business courses either at the undergraduate or graduate level. Faculty members from the School of Business are available to advise students about career opportunities and further study beyond the requirements for the minor in Business Administration. All courses are three credit-hour courses:
Course Requirements
| Course | Title |
| BA 203 | Statistics and Data Analysis for Business |
| BA 211 | Principles of Accounting I |
| BA 212 | Principles of Accounting II |
| BA 307 | Introduction to Management and Organizational Behavior |
| EC 211 | Principles of Macroeconomics |
| EC 212 | Principles of Microeconomics |
Business majors cannot also minor in another business program.
Internship Possibilities
The Career & Professional Development staff helps Shenandoah students search and apply for internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, provide hands on experience in your field, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.
Career and Salary Possibilities
Career and Salary Examples for Business Administration Marketing Majors:
- Marketing Director: $36,614 – $122,449
- Sales Director: $122,000
- Account Manager, Sales: $63,500
- Web Content Editor: $46,200
- Copywriter: $45,000
Amy Robertson ‘17 is a marketing coordinator for Boys & Girls Clubs of Southwest Virginia through AmeriCorps VISTA. Robertson believes her time at Shenandoah helped prepare her to participate in AmeriCorps VISTA. “I now serve with a heart that is excited to hear someone’s passion and develop a way to get others excited.”
Career & Professional Development provides a comprehensive range of services and resources to assist Shenandoah students in their career search. Services offered include resume and cover letter building, mock interviews, and professional dining etiquette workshops.
Classes
The Bachelor of Business Administration degree requires students to complete 30 credit hours of general education coursework, 42 credit hours of business-specific coursework and 24 non-business elective courses. In addition, Marketing Concentration students are also required to complete 24 credit hours of Marketing-focused business elective course work including a minimum of 9 credits from the following:
|
BA-361 |
Marketing Research & Development |
|
BA-362 |
Marketing Communications |
|
BA-363 |
Consumer Behavior |
|
BA-460 |
Marketing & Brand Strategy |
|
BA-464 |
International Marketing |
Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.
Join the Honors Program
The Honors Program is a multidisciplinary Honors Program for students who are curious, creative, self-motivated, and eager to engage in their education and community.
Not only do Honors Program students partake in honors courses that emphasize collaboration, service, and communication, but they will also have the opportunity to develop aspects of the program based on their own interests and goals. By participating in the Honors Program you will acquire the tools, knowledge and experiences necessary to make meaningful contributions to your community – whether it be globally, locally, or specific to your life’s work. You will have access to unique courses, exciting experiences and a community of peers and faculty who never stop asking questions and striving for excellence.
Application Information
Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
Submit your application, review required admission materials, and find our admissions standards.
Meet the Faculty
There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executives-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.
Fast-Track To Your MBA
4 + 1 Option
Students enrolled in Shenandoah’s four-year Bachelor of Business Administration (BBA) program can take advantage of the new 4 + 1 option to earn an MBA with one additional year of classes.
2 + 2 + 1 Option
Transfer students with two years of college credits can take advantage of the 2 + 2 + 1 option that allows them to transition from an associate of arts degree in business degree to the BBA degree and subsequently to the MBA degree — all in five years.
Study Abroad
Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit. These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.
Study Abroad
Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.
Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.
Business students looking to study abroad should consider studying at Audencia. Located in the city of Nantes, France, 2 hours from Paris, Audencia is an AACSB accredited university that specializes in courses in Business and Mass Communications.
Plan your Semester Study Abroad Experience
Short Term Exchange Program
The January Business exchange program with SU partner university Audencia in France provides an experience of a lifetime while completing undergraduate or graduate credit hours. Through coursework, city tours, and company visits, you will have the opportunity to strengthen your knowledge and understanding of European management practices and the European market. All courses are taught in English.
