A Brand New Look: University Brand Information Center
On April 7, Shenandoah University revealed an updated signature comprising a newly designed logo and wordmark.
The stellar reputation of Shenandoah University has been built by the faculty, students and staff who have, for more than 135 years, worked with diligence, creativity and empathy. From their labors, the university has become known as a place of great energy and enthusiasm, where excellent scholarship is required and a dedicated engagement in the world is part of the learning process.
Whenever there is a chance to have a conversation about the university, whether face to face, or in the many print and electronic messages that tell the university story, we want to make sure our language is clear and unambiguous – in other words, we want to get the story right.
Shenandoah’s brand platform provides us with language and concepts that tell the university’s story in simple and direct words. Over time, those ideas become an integral part of the university’s identity and reputation.
And the same is true for how the university is represented graphically. The new university signature, consisting of our logo and wordmark, is the foundation for a graphic identity structure that provides symbolic representation for our schools, programs and departments.
Just as we want to use the right words to describe Shenandoah, we also want to use symbols that reflect our strengths, and must use them in a consistent and unified manner. By doing so, the campus community enhances what the faculty, staff and students have been doing throughout our history – building a reputation that is recognizable and uniquely Shenandoah.
Shenandoah University's new brand platform and personality is represented by a new graphic identity. This video explains the story about our new brand and logo.
Shenandoah students poke a little fun at the new university graphics on the night before the official logo rollout.
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