Providing Value To The Customer
Mulyadi Explains Why A Reward Offer From His Favorite Bakery’s App Illustrates the Power of Business Analytics
In a recent Letter to the Editor, “Using Business Analytics To Generate Value,” that appeared in the March 16 issue of The Winchester Star, Shenandoah University Professor of Accounting Martin Mulyadi, Ph.D., explains how a pastry reward from his favorite bakery app perfectly illustrates why business analytics helps organizations to generate value for their customers.
All businesses, no matter how small or large, own valuable data — and business analytics enables businesses to generate value from this data. As in the example above, we hadn’t thought about them. But now we are considering going there, and when we go there, we will buy more from them.”
Martin Mulyadi, Ph.D., Professor of Accounting, Shenandoah University School of Business
Dr. Mulyadi teaches a course, “Prescriptive Analytics,” as part of the university’s four-course Business Analytics graduate certificate program.
Read the full ‘Letter to the Editor’ here.
Learn more about the Business Analytics Graduate Certificate at Shenandoah University at https://www.su.edu/business/programs/graduate-program/business-analytics-graduate-certificate/
Source: The Winchester Star
