March Madness & Money
NPR program interviews Shenandoah's Sport Management Director Brian Wigley, Ed.D., about the NCAA men's basketball tournament's economic power
Shenandoah University School of Business Professor and Director of Sport Management Brian Wigley, Ed.D., recently appeared on “Mountain Money,” produced by KPCW, a National Public Radio outlet for Park City, Utah.
During the interview, Dr. Wigley discusses the array of positive and negative economic impacts of the NCAA Division I men’s basketball tournament, which is held in cities across the country in March and early April, and how the tournament supports collegiate athletics overall.
To hear the entire show, just listen in at KPCW: https://www.kpcw.org/show/mountain-money/2023-03-27/economic-impacts-of-the-ncaa-tournament.
To check out some earlier thoughts Wigley had about this year’s tournament, check out WalletHub’s “Ask the Experts” section included in its “2023 March Madness Stats and Facts.”
