Associate Professor of Biopharmaceutical Sciences Craig Richard, Ph.D., is quoted in the article “A whisper, then tingles, then 87 million YouTube views: Meet the star of ASMR” by Caitlin Gibson of The Washington Post.
The article, posted on Dec. 15, discusses Autonomous Sensory Meridian Response, also known as ASMR. Dr. Richard is the founder of a blog called ASMR University, and he is currently researching ASMR — the extremely relaxing feeling sometimes induced by a light touch, a soft voice, receiving personal attention, or observing someone demonstrate something with expertise.
Richard was interviewed on WTOP Radio about the topic on Dec. 17.
Richard’s 10-minute, IRB-approved research survey about ASMR was mentioned in a Cosmopolitan article on Dec. 15, as well. Anyone age 18 and over is eligible, even if you have never experienced ASMR or have never heard about ASMR before.
The creation and viewing of ASMR-related videos has resulted in a current phenomenon on YouTube. The majority of the viewers have reported these videos helpful for falling asleep, de-stressing, lifting their mood and/or inducing general relaxation.
The results of this study could result in the first peer-reviewed publication about ASMR, and provide a helpful starting point for additional research about ASMR.
Richard consulted on the first book on ASMR by a major publisher, “The Complete Idiot’s Guide to ASMR,” which is due out in spring 2015, and he was interviewed in October for the ASMR documentary “Braingasm” (Spring 2015).