School of Business Accounting Professor Quoted Extensively

Several publications recently have quoted Shenandoah University School of Business Professor of Accounting Martin Mulyadi, Ph.D. 

In a Sportico article, he analyzed how FIFA’s Club World Cup responds to real-time demand via dynamic pricing. Drawing on his expertise in analytics and accounting, he discussed the ethical ramifications of flexible pricing as well as its business justification. 

He discussed the Public Company Accounting Oversight Board’s (PCAOB) warning about auditors’ lax oversight of specialists, especially those using AI, in a CFO Dive article. He noted that generative AI and other emerging technologies can outpace existing auditing standards, increasing the risk of errors when specialists develop complex models. His comments highlighted the gaps auditors face if they aren’t trained in these tools. 

Mulyadi also recently offered his expert advice on comparing car insurance rates on WalletHub.com. 

In addition, Accounting Today published an op-ed piece in which Dr. Mulyadi urged educators and industry leaders to integrate data visualization and analytics into accounting. Beyond traditional “bean counting,” future accountants must tell compelling stories with numbers to guide strategic decisions. His piece emphasized that bridging the gap between core accounting skills and data-driven storytelling fosters trust and transparency.