Dean Miles Davis Discusses Branding with “AACSB Explores”
Davis explores the ways deans and business schools benefit from personal brands
Miles Davis, Ph.D., dean of the Harry F. Byrd, Jr. School of Business, talked with “AACSB Explores” during the AACSB Deans Conference in New Orleans in February. In this interview, Dr. Davis describes the importance of distinction with regard to brand messaging. He emphasizes the need for individuals and businesses to know themselves and their audiences in order to craft a message that’s authentic and intentional.
