
Craig Richard Ph.D.
Professor
- School of Pharmacy; Biopharmaceutical Sciences and Pharmacogenomics; Health Professions Building – Room #296 (1775 North Sector Court, Winchester, VA 22601)
- crichard@su.edu
Employed Since:
2003
Educational History:
Postdoctoral Research Fellow; Obstetrics, Gynecology, Reproductive Sciences, University of Pittsburgh School of Medicine, PA
Ph.D., Physiology and Cell Biology, Albany Medical College, NY
M.S., Physiology and Cell Biology, Albany Medical College, NY
B.S., Zoology, University of Massachusetts – Amherst, MA
Fields of Expertise:
Dr. Richard teaches in the “Biomedical Sciences”, “Integrated Pathophysiology”, “Integrated Pharmaceutical Care and Science”, and the “Pharmacology and Counseling of Contraception” courses. He also developed, instructed, and coordinated the prior “Essentials of Pharmacogenomics” course.
He has peer-reviewed research publications on the topics of inflammation, pregnancy, contraception, glycobiology, cell cycle regulation, pharmacogenomics, the use of technology in education, and ASMR.
His current area of research involves the characterization and understanding of Autonomous Sensory Meridian Response (ASMR). Dr. Richard is the coordinator of the largest database about ASMR (25,000+ participants), co-author of the first published brain scan study of ASMR, “An fMRI investigation of the neural correlates underlying the autonomous sensory meridian response”, and co-author of the Delphi Study, “Research Priorities for Autonomous Sensory Meridian Response.”
He has also founded the “ASMRUniversity.com” website, published the “Brain Tingles” book, published “The Blissful and Bizarre World of ASMR” syndicated article, created the “Voices of ASMR” project, and produced the “ASMR University Podcast”.
Professional Highlights:
Dr. Richard has received the School of Pharmacy ‘Teacher of the Year Award’ three times, the School of Pharmacy ‘Researcher of the Year Award’ two times, the University ‘Instructional Technology Teaching Award’, the University nomination for ‘Virginia Outstanding Faculty Teaching with Technology Award’, and was awarded the University ‘Wilkins Award’ (for outstanding contribution to the reputation of the university).
Dr. Richard’s expertise in ASMR has resulted in consulting projects with Netflix, PBS, Jet Blue, the first ASMR Super Bowl commercial, and the first Bob Ross traveling exhibit.
He has also been interviewed or featured by multiple media agencies for his ASMR expertise, including CBS Sunday Morning Show, CBS Inside Edition, NBC Today Show, NPR (5x), New York Times (9x), Washington Post (4x), Wall Street Journal (2x), Forbes (2x), Business Insider (2x), Huffington Post, Denver Post, NY Post, Boston Globe, The Guardian, The New Yorker, Time, Newsweek (2x), Popular Mechanics, Psychology Today, Discover Magazine, Smithsonian Magazine, Scientific American, New Scientist, Oprah Daily, National Geographic (2x), GQ, Men’s Health, Women’s Health (2x), Harper’s Bazaar, Good Housekeeping, Shape, Self, Prevention (2x), Cosmopolitan, Reader’s Digest, Rolling Stone, MTV News, ABC News, CBS News (2x), NBC News (2x), Fox News (3x), CNN, CNET, Associated Press, and Al Jazeera.
Personal Highlights:
The unlikelihood of an alternate career path has been revealed to Dr. Richard due to his sub-par experiences with fencing classes, trapeze training, triathlon events, tap dancing classes, texas hold’em tournaments, water polo classes, mechanical bull riding, pogo stick dancing, performing a wedding ceremony as an Ordained Clergy Person, and creating really dumb videos that even Monty Python would not find funny.
Dr. Richard’s favorite interest is his wife, whom he thinks is a lot of fun and much cooler than himself.
Dr. Richard’s TED Talk about ASMR (over 2 million views!)
Click the unmute button and the play button on the video below to watch (or use this direct link)
Recommended Link(s):

Quote:
“Qui docet, discit” (The one who teaches others, learns himself)
– A really old and wise Latin dude.