In the Bachelor of Business Administration program you’ll combine core courses in the business disciplines with electives that will customize your own program of study for your chosen concentration. 

BBA students select a concentration to specialize in: 

• Accounting Concentration 
• Digital Marketing Concentration
• Economics & Finance Concentration
• Entrepreneurship Concentration
• Esports Management Concentration
• Health Care Management Concentration
• Information Systems & Technologies Concentration
• Management Concentration
• Marketing Concentration 
• Sport Management Concentration

Our program is also accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.

David Abraham ’08 | Business Administration with Accounting Concentration

Shenandoah University educates you to become a successful, principled leader with a global perspective. You graduate with an ability to solve problems, be an effective communicator and work successfully as an individual or team member. The curriculum applies real life principles and applications. The Professors take a real interest in each individual student due to the smaller classroom sizes. I was not just a name and a number here I was a person that mattered. I built a special bond with many of my former Professors and I still keep in contact with most of them today.

The Minor in Business Administration consists of a sequence of six required courses designed to provide the foundation for the degree-seeking student desiring a business supplement to a non-business degree program.  In addition to providing a general knowledge of business practices and terminology this program prepares a student to take additional business courses either at the undergraduate or graduate level.  Faculty members from the School of Business are available to advise students about career opportunities and further study beyond the requirements for the minor in Business Administration. All courses are three credit-hour courses:

Course Requirements

Business majors cannot also minor in another business program.