Marketing & Advertising
Cathy Loranger, APR, director of marketing services & senior editor
Effective marketing and advertising begins with a well conceived strategic process. Shenandoah University’s professional Marketing and Communications staff begins this process by considering the needs of our clients and the research required to determine the services our stakeholders need. We also consider the financial budgets of our customers.
We gather feedback and measure our successes. We think creatively and strategically about programs and services, always with the customer in mind. We help clients to define markets and identify short- and long-term opportunities. We recognize the competitive framework in which we are asked to deploy our services. We also recognize that the university exists within a global environment. Good strategic thinking breeds outstanding creative services.
Our team understands that our clients can’t do everything all the time, so we commit ourselves to executing outstanding creative services, time after time. Below are some of marketing and communications services we provide:
- Strategic planning and counsel
- Market research
- Online advertising
- Search engine marketing
- Print advertising
- Radio advertising
- Television advertising
- Transit advertising
- Exhibits, displays and signage
- Outdoor advertising
- Copy writing and editing