Becky Layne, Media Relations Coordinator
Phone: (540) 545-7334 | E-mail: firstname.lastname@example.org
OMC manages an active news bureau, maintaining ongoing relationships with external media professionals, monitoring media coverage and scanning the headlines for information and issues relevant to the institution and its stakeholders.
All media relations efforts begin with a strong message that supports the university’s brand, mission and vision.
Placement of news or feature stories can bring positive, objective exposure to the institution and assist in clarifying ideas and issues related to the university. Our staff specializes in both traditional media (newspaper, magazine, TV, radio) and new media (email, Facebook, Twitter, blogs, RSS feeds).
OMC monitors placement of stories in traditional and new media outlets, and provides media counseling and training for institutional spokespersons.