Becky Layne, Media Relations Coordinator
Phone: (540) 545-7334 | Email: firstname.lastname@example.org
To provide clear, concise communications, all media inquiries should be directed to the media relations coordinator. Faculty or staff who are directly contacted by the news media for comment are encouraged to coordinate with the Office of Marketing and Communications (OMC).
All media relations efforts begin with a strong message that supports the university’s brand, mission and vision. OMC manages ongoing relationships with media professionals, monitoring coverage and scanning the headlines for information and issues relevant to the institution and its stakeholders.
Placement of news or feature stories can bring positive, objective exposure to the institution and assist in clarifying ideas and issues related to the university.
OMC monitors placement of stories in traditional and new media outlets, and provides media counseling and training for institutional spokespersons.