The Office of Marketing and Communications (OMC) supports the mission and goals of Shenandoah University, offering professional counsel and marketing communications services that meet the goals and objectives of the university’s strategic plan, mission and vision. Our talented staff combines the expertise and best practices of seasoned marketing and communications professionals with the institutional knowledge gained from working with all facets of the Shenandoah University community.
Mission
The Office of Marketing and Communications develops and implements strategies and initiatives that promote open and effective communications with Shenandoah University’s stakeholders. The office staff works to help our local, state and national audiences better understand our academic programs, our ongoing contributions to our community and the long-term benefits of higher education. Our efforts encourage all of SU’s audiences to develop and maintain a rewarding relationship with Shenandoah. We follow the Public Relations Society of America (PRSA) code of ethics for the professional practice of public relations as well as the CASE code of ethics for advancement services.
- Our Staff
- Media Relations
- Crisis Communications
- Marketing & Advertising
- Internal Communications
- Brand Management (logo usage and editorial style guidelines)
- Social Media Policy And Guidelines
- WordPress Elements
Marketing & Communications Request Form
In order to better assist faculty and staff, the Shenandoah University Office of Marketing and Communications has a Project Request Form to facilitate discussions about your needs. The form gathers important details to discuss so that we can determine whether we are able to work on the request at the time it is submitted. All requests and projects are considered in the context of university priorities, timing, and capacity. Please note that we are no longer accepting project requests through email.
Once the form is submitted, you will receive a confirmation and then be contacted by the director of marketing operations. Please submit your project request at least two weeks in advance of the deadline or event. Some projects may require additional planning and our team will work with you on a timeline for completion. In some cases, OMC will recommend an outside vendor to fulfill the request.
Requests can include
- video;
- photography;
- website or email;
- design (print or digital, ad, logo);
- social media (post or advertising);
- news or written communication;
- general marketing consultation and more.
OMC holds regular meetings with all of the schools, as well as athletics and marching band, which each have their own marketing liaisons.
