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Office of Marketing and Communications

The Office of Marketing and Communications supports the mission and goals of Shenandoah University, offering professional counsel and marketing communications services that meet the goals and objectives of the university’s strategic plan, mission and vision. Our talented staff combines the expertise and best practices of seasoned marketing and communications professionals with the institutional knowledge gained from working with all facets of the Shenandoah University community.

Mission

The Office of Marketing and Communications develops and implements strategies and initiatives that promote open and effective communications with Shenandoah University’s stakeholders. The office staff works to help our local, state and national audiences better understand our academic programs, our ongoing contributions to our community and the long-term benefits of higher education. Our efforts encourage all of SU’s audiences to develop and maintain a rewarding relationship with Shenandoah. We follow the Public Relations Society of America (PRSA) code of ethics for the professional practice of public relations as well as the CASE code of ethics for advancement services.

 

Marketing Request Form

In order to better assist you, the Shenandoah University Office of Marketing and Communications (OMC) is implementing a Request Form to facilitate discussions about your needs. The form gathers important details to discuss so that we can determine whether we are able to work on the request at the time it is submitted. All requests and projects are considered in the context of university priorities, timing, and capacity. Please note that we are no longer accepting project requests through email. 

Once the form is submitted, you will receive a confirmation and then be contacted by an OMC staff member. Please allow at least 5 business days for the completion of most requests; some projects may require additional planning and our team will work with you on a timeline for completion. In some cases, OMC will recommend an outside vendor to fulfill the request.

Requests can include 

  • video; 
  • photography; 
  • website or email; 
  • design (print or digital, ad, logo); 
  • social media post or advertising; 
  • news or event communication; 
  • general marketing consultation and more. 

OMC holds regular meetings with all of the schools, which each have their own marketing liaisons. For those of you in these areas (College of Arts and Sciences, Conservatory, School of Business, School of Nursing, School of Pharmacy, and School of Health Professions) as well as Athletics, please continue to make your requests through the deans and/or marketing liaisons instead of submitting a request form.

If you have any questions, please email Project Manager Krista Humphries at khumphri11@su.edu or AVP of Marketing and Communications Susan Jenkins at sjenkins1@su.edu. We are happy to help and look forward to working with you.