Rejoyce Lunceford

Position:

Accounting Lecturer

Location:

Halpin-Harrison Hall Room 240

Phone:

(540) 665-4615

Email: rluncefo08@su.edu

Educational History:

B.B.A., Shenandoah University; M.B.A., Shenandoah University; D.B.A. candidate, Liberty University

Fields of Expertise:

Accounting Theory
Taxation Accounting
Auditing
Managerial and Cost Accounting
CPA exam preparedness

Professional Highlights:

Rejoyce is an actively licensed CPA in practice, specializing in entrepreneurial business financial management and tax planning. She held executive level accounting positions with a variety of entrepreneurial businesses across industries such as hospitality, manufacturing, and industrial construction. While working in industry she dedicated her evenings to being an adjunct accounting instructor prior to joining Shenandoah University in a full-time capacity.
At Shenandoah University, she is the Accounting Club faculty advisor. She hosts roundtable discussions for the Transformative Teaching & Learning Center. She serves as the School of Business representative to the Honor Court for Academic Integrity matters.
She coordinates the Meet the Firms event where accounting learners have an opportunity to learn about firms, firm life, internships, being a CPA, and corporate accounting careers.
Member of the AICPA, VSCPA, AAHCPA, and AAHEE

Research:

Lunceford, R. (2022) An examination of the relationship between the capital asset pricing model’s systematic risk indicator and stock returns post-recessions 2000-2020 (not submitted doctoral dissertation). Liberty University.

Lunceford, R. (2022) The capital asset pricing model and the beta anomaly: a critical literature review (submitted).

Lunceford, R. (n/d) Faithful representation and relevance: Oil and gas industry cost concepts (not submitted).

An examination of the multivariate time-varying linear market model on systematic risk indicators and stock returns post-recessions 2000-2020 (collaborative research in progress).

Learner collaboration research projects that are ongoing:
BA 415 – The effect on shareholder value after complete liquidation or reorganization for S&P 500 index listed companies.

Personal Quote:
“If someone offers you an amazing opportunity but you are not sure you can do it, say yes — then learn how to do it later!” – Richard Branson

Personal Highlights:

Rejoyce was born and raised in Panama. She currently lives in Winchester, VA with her husband, Rob. They have 3 adult children, Zachary, Douglas, and Amelia and 1 teenager, Ryan. She is a BSA Crew adult volunteer and a merit badge instructor, they are a scouting family. In her free time, she enjoys taking her Jeep out on challenging trails. She can be spotted with her antique car at car shows, a 1992 Saturn SC, a 2020 AACA Grand National winner in Gettysburg, PA. Once a year, she joins her fellow Saturn fans in Boston for a car show. You might find her in the garage working on a project Saturn car when time permits.