Esports Management (BBA)

In the Bachelor of Business Administration program you’ll combine core courses in the business disciplines with electives that will customize your own program of study for your chosen concentration.

BBA students select a concentration to specialize in:

• Accounting Concentration 
• Digital Marketing Concentration
• Economics & Finance Concentration
• Entrepreneurship Concentration
• Esports Management Concentration
• Health Care Management Concentration
• Information Systems & Technologies Concentration
• Management Concentration
• Marketing Concentration 
• Sport Management Concentration

Our program is also accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.

All School of Business programs are accredited by the Southern Association of Colleges and Schools (SACS), and all School of Business programs (except for esports-related programs), are accredited by AACSB International.

The Esports Management Minor prepares students for working in the business of esports through international experiences like collaborations with esports employees and players from around the world and trips abroad, internships with major esport and video game companies, and hands-on experiences with industry executives as well as the varsity esports team at Shenandoah, such as event management, esports marketing, and administration.

Declaring A Minor

Shenandoah students work with their Academic Advisor to declare a minor. Academic Advisors will continue to work with students to ensure that they fulfill all of the requirements to complete the minor.

Incoming students should not indicate their intended minor on their Shenandoah application. Applications are for intended majors only.

Bachelor of Business Administration with a Concentration in Esports Management students may pursue internships with major esport and video game companies, and hands-on experiences with industry executives as well as the varsity esports team at Shenandoah, they will be ready for careers like esports event mangers, esports administration, and esports marketing.

The Career & Professional Development staff helps Shenandoah students search and apply for internships related to their major and career goals. Internships differentiate you as an applicant in your future job searches, provide hands on experience in your field, allow you to sample different career paths for your major, and help you find a specific position that fits your passion before graduation.

Career & Professional Development at Shenandoah

The Bachelor of Business Administration with a Concentration in Esports Management prepares students for careers like esports event mangers, esports administration, and esports marketing. The average starting salary range for esports professional is $40K-60K.

Learn more about some possible esports career paths by checking out Indeed.com’s “21 Jobs in the Esports Industry Other Than Gaming.”

You can advance your career with this program by being one of the first in the country to graduate with an academic focus in esports management. This program gives you the tools, experiences and connections necessary to advance your esports management career.

Career & Professional Development provides a comprehensive range of services and resources to assist Shenandoah students in their career search. Services offered include resume and cover letter building, mock interviews, and professional dining etiquette workshops.

Career & Professional Development at Shenandoah

You will be introduced to the esports industry and understand how esports operates as a form of commercial entertainment. You will learn how to govern esports, market esports, and manage esports events and organizations.

We focus on combining classroom learning with experiential learning through travel opportunities, partnerships with professional organizations, and our esports arena on the main campus.

Course Requirements

The Bachelor of Business Administration degree requires students to complete 30 credit hours of general education coursework, 42 credit hours of business-specific coursework and 24 non-business elective courses.  In addition, Esports Management Concentration students are also required to complete 24 credit hours of Esports-focused business elective course work including:

• ESPT 101 Introduction to Esports (3 credits)
• ESPT 201 Contemporary Issues in Esports (3 credits)
• ESPT 340 Esports Structure and Governance (3 credits)
• ESPT 360 Esports Event Management (3 credits)
• ESPT 420 Esports Consumerism (3 credits)

Learning support services are available to all students in every course at Shenandoah. Free peer tutoring with a student who has previously succeeded in the course is available for any course across the university. The Writing Center is available for every stage of the writing process from thesis development to proofreading and bibliography assistance. The Math Enrichment Center is available for math and science assistance. Professors and Academic Advisors across the university also have office hours and open door policies to ensure Shenandoah students succeed academically.

Learning Support Services at Shenandoah

Shenandoah’s esports team competes through the National Association of Collegiate Esports (NACE), with over 55+ team members playing seven esports titles against players at colleges and universities across the U.S., including Division I institutions. The team’s on-campus home is in the Esports Arena. Shenandoah has one of the first esports arenas on the East coast and the first collegiate, spectator esports arena in Virginia!

The competitive team and students in the degree program will work hand-in-hand, allowing both groups to have the best esport experience possible, which will help them in college and long after.

Esports Team Roster         SU Esports Twitch Stream

Shenandoah has one of the first esports arenas on the East coast and the first collegiate, spectator esports arena in Virginia!

The 1,571-square-foot arena accommodates the growing esports demand in the region. It serves as both a practice facility for Shenandoah’s 45-member varsity team and as a public esports venue where spectators can watch weekly matches.

The arena is mobile, so the equipment will be able to be packed up and taken on the road for matches and events off campus. This allows our esports students the chance to plan events for regional gamers and develop their management and communications skills.

Explore the Arena

Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.

Submit your application, review required admission materials, and find our admissions standards.

Application Information

Make studying abroad the highlight of your college experience! Whether you go for a year, a semester, or just a few weeks. You will never forget learning in another culture! The Center for International Programs is here to help you plan your study abroad experience. Start your planning early to ensure the courses you complete abroad count toward your degree and you graduate on time.

Learn About Education Abroad

Global Experiential Learning (GEL) Program

The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit.  These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer. If a course is not within your major, it might be used as an elective.

The 11th Esports World Championships were held in Seoul, South Korea, and Shenandoah’s Esports students were there! Students have also traveled to Belgium and helped with the setup of a top esports event, Gameforce, and to Ireland to work Dublin GamerFest, visit Riot Games’ Remote Broadcast Center in Dublin, and learn more about esports on both international and regional levels.

Study Abroad

Shenandoah University is a member of the International Student Exchange Program (ISEP), a global network of 300 universities. This partnership allows students to study for a full semester or year at other member campuses abroad. By working closely with their academic advisors and the study abroad advisor, students can take classes taught in English abroad while receiving Shenandoah credit.

Shenandoah University also maintains direct partnerships with several universities around the world. These relationships allow students from SU to study abroad as exchange students and students from these universities to study at SU. All partner universities offer courses taught in English.

Shenandoah’s esports program also has partnerships with schools in Finland, England, and China.

Study Abroad Course Catalog

Shenandoah offers the most robust esports program in the country, featuring not only varsity competitive teams and club teams, but also undergraduate majors/minors/certificates in esports, a graduate-level concentration/certificate, and an online Coaching Certificate.

Esports Programs :

• Esports Management (MBA) 
• Esports Management (BBA)
• Esports Management (BS) 
• Esports Media and Communication (BS)
• Esports Coaching Certificate 
• Esports Management Undergraduate Certificate 
• Esports Management Graduate Certificate 
• Esports Management Minor

Looking to Transfer and Get Your MBA Fast?

We have the 2+1 option! If you’re a transfer student with two years of college credits, you can take advantage of the 2+1 option that allows you to transition from an associate of arts degree in business to the BBA degree and subsequently the MBA degree – all in five years!

Start Your First Year of College and Fast-Track to Your MBA

Check out our 4+1 option! If you’re enrolled in Shenandoah’s four-year Bachelor of Business Administration program, you can take advantage of the 4+1 option to earn an MBA with one additional year of classes.

Explore the MBA Program

As a Shenandoah BBA student, you are automatically considered for our MBA program. If you qualify, you will be notified of acceptance to the assured pre-admission MBA program!

The Honors Program is a multidisciplinary Honors Program for students who are curious, creative, self-motivated, and eager to engage in their education and community.

Not only do Honors Program students partake in honors courses that emphasize collaboration, service, and communication, but they will also have the opportunity to develop aspects of the program based on their own interests and goals. By participating in the Honors Program you will acquire the tools, knowledge and experiences necessary to make meaningful contributions to your community – whether it be globally, locally, or specific to your life’s work. You will have access to unique courses, exciting experiences and a community of peers and faculty who never stop asking questions and striving for excellence.

Explore the Honors Program

Imagine participating in interesting conversations led by engaging professors who’ve already done what you dream of doing. You’ll be in a small class with professors who know your name, care about your success and provide advice as you pursue your academic and career goals.