Digital Marketing
Advance Your Career with Digital Marketing
Digital Marketing is a concentration within Shenandoah University’s MBA degree program.
Digital marketing is one of the most sought-after skills in today’s economy, and the earning potential for digital marketers is $70,000 or more. Through our partnership with the global leader in digital marketing education, we now offer a combined SU tracks in Digital Marketing and a DMI Certificate to students who complete the program.
- 95% of certified DMI members have jobs in digital marketing
- 81% were promoted based on earning the certificate
- 88% of certified DMI members work at senior or management level
To offer maximum flexibility to enrolled students:
- Increase your value with additional certificates from Google and Hubspot
- Further enhance your credentials with an optional certificate from the American Marketing Association (AMA) (requires an additional fee and testing)
- Gain the most sought-after skills such as:
- digital analytics
- SEO (Search Engine Optimization)
- social media marketing
- digital advertising
- email marketing
- mobile marketing
- content marketing
- video and image creation/editing
Explore other tracks in Digital Marketing:
- Digital Marketing Graduate Certificate*
4 courses (12 Credits) - MBA with a Digital Marketing Certificate*
4 certificate courses (12 Credits)
Don’t have an undergraduate degree? We also offer the same program at the undergraduate level.
*also awarded the DMI Digital Essentials Certificate
Our Digital Marketing Graduate Certificate track is for anyone with a bachelor’s degree who wants to add digital marketing prowess to their skill set. You could already be tasked with handling digital marketing and want to know more, or you could be looking for a great way to jumpstart a digital marketing career – either way, this certificate will work for you!
This graduate certificate prepares you for positions in digital marketing such as digital marketing manager, digital advertising manager and consulting work emphasizing digital marketing.
You can complete this 4-course certificate in as little as 8 months! The four sequential, eight-week courses blend online Zoom class meetings and asynchronous assignments.
The certificate provides focused, practical coursework in this exciting, essential and growing field. The classes are:
-
- MKT 531 – Digital Marketing Strategy
- MKT 533 – Social Media and Digital Ad Strategy
- MKT 535 – Digital Marketing Analytics
- MKT 537 – Digital Marketing Practicum
Apply now for the Digital Marketing Graduate Certificate
Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-546-6029.
Should you choose to continue your graduate studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Certificate!
You’re studying for an MBA with a certificate in digital marketing. With one more class, you can graduate with BOTH an MBA and a Digital Marketing Graduate Certificate! Just one extra class equals one additional credential!
Apply now for the MBA program and Digital Marketing Graduate Certificate.
Apply now for the Digital Marketing Graduate Certificate
Questions or application issues? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-546-6029.
Course requirements for the MBA with a Digital Marketing Certificate include:
Academic Modules (24 credits)
| Course Number | Course Title | Credit Hours |
|---|---|---|
| MBA 601 | Making Decisions With Data | 6 |
| MBA 602 | Leading People & Organizations | 6 |
| MBA 603 | Creating Value for Business and Society | 6 |
| MBA 604 | Exploring International Opportunities | 6 |
| MBA 605 | MBA Career Development | 0 |
| TOTAL | 24 |
Foundation Course (12 credits)
Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.
| Course Number | Course Title | Credit Hours |
|---|---|---|
| ACCT 501 | Foundations of Accounting | 3 |
| FIN 502 | Foundations of Finance | 1.5 |
| ECN 501 | Foundations of Economics | 3 |
| MKT 502 | Foundations of Marketing | 1.5 |
| QM 502 | Business Statistics | 1.5 |
| 504 | Business Analytics | 1.5 |
| TOTAL | 12 |
Digital Marketing Certificate Courses (12 credits)
| Course Number | Course Title | Credit Hours |
|---|---|---|
| MKT 531 | Digital Marketing Strategy | 3 |
| MKT 533 | Social Media and Digital Ad Strategy | 3 |
| MKT 535 | Digital Marketing Analytics | 3 |
| MKT 537 | Digital Marketing Practicum | 3 |
| TOTAL | 12 |
Shenandoah University enjoys a strong reputation locally, regionally and nationally. Our graduates are recognized within the business community as knowledgeable, capable, and able to excel in the workplace.
Our programs are accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.
Shenandoah digital marketing classes work on hands-on projects with real clients including participation in Google’s Online Marketing Challenge.
Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.”
-Michael Lake | President & CEO of Leading Cities, client of students in the Social Media and Digital Advertising course
There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.