Would you like to try a digital marketing class at Shenandoah? Register now as a visiting student to sample a class. These sequential, eight-week courses (3 sem hr each), are offered at the special price of $550 per credit hour. Courses blend online zoom class meetings and asynchronous assignments.

1. MKT 531 Digital Marketing Strategy | Register Now!

   • MKT-502 – Must be taken either prior to or at the same time as this course.
   • All-online course offered during Spring Term A — January 22 – March 25, 2022 | Tuesdays from 6:30-9 pm
   • The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy. 
   • Credits: 3
   • Register Now for MKT 531

2. MKT 533 Social Media & Digital Advertising | Register Now!

   • All-online course offered during Spring Term B — March 28 – May 20, 2022 | Tuesdays from 6:30-9 pm
   • This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts
   • Credits: 3
   • Register Now for MKT 533

3. MKT 535 Digital Analytics| Register Now!

   • All-online course offered during Spring Term A —January 22 – March 25, 2022 | Thursdays from 6:30-9 pm
   • This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools.
   • Credits: 3
   • Register Now for MKT 535

    

4. MKT 537 Digital Marketing Practicum| Register Now!

   • Take MKT-531 and MKT-535 – Recommended to be taken either prior to or at the same time as this course, but is not required.
   • All-online course offered during Spring Term B — March 28 – May 20, 2022 | Thursdays from 6:30-9 pm
   • In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes.
   • Credits: 3
   • Register Now for MKT 537

How to Register for Individual Digital Marketing Courses

Register online via Instant Enrollment by following these instructions.

Current SU MBA and degree-seeking students must contact their Advisor for approval to register for these courses.

Questions or registration issues for individual courses? Please email XDESU@su.edu or call 540-535-3579.

 

Should you choose to continue your digital marketing studies, you can apply these courses toward a Digital Marketing Certificate! 

Earn a Digital Marketing Graduate Certificate to gain the skills to keep digital systems safe from cyber attacks. You can complete this certificate in as little as 8 months! The four sequential, eight-week courses, are offered at the special price of $550 per credit hour. Courses blend online zoom class meetings and asynchronous assignments.

How to Apply

Apply now to enroll in the 4-course certificate program:

Apply Now for the Digital Marketing Graduate Certificate

Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Explore the four courses required to earn the certificate: 

MKT 531 Digital Marketing Strategy

The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy. Credits: 3

MKT 533 Social Media and Digital Ad Strategy

This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts. Credits: 3

MKT 535 Digital Marketing Analytics

This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools. Credits: 3

MKT 537 Digital Marketing Practicum

In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes. Credits: 3

 

Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Concentration or MBA with a Digital Marketing Certificate! 

Become a business leader with a digital marketing focus. Earn your Shenandoah MBA with a Digital Marketing Concentration to advance in your career or stand out as a digital marketing job applicant. Complete the same amount of coursework as Shenandoah’s regular MBA program and graduate at the same time. 

How to Apply

Apply now for the MBA program! Once you are accepted into the MBA program, your advisor will work with you to to incorporate your Digital Marketing Concentration courses into your program. 

Apply Now for the MBA     

Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Course requirements for the MBA with a Digital Marketing Concentration include:

Foundation Course (12 credits)

Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.

• ACCT 501 Foundations of Accounting (3)
• FIN 502 Foundations of Finance (1.5)
• ECN 501 Foundations of Economics (3)
• MKT 502 Foundations of Marketing (1.5)
• QM 502 Business Statistics (1.5)
• 504 Business Analytics (1.5)

MBA Core Courses (27 credits)

Core MBA curriculum includes ten required courses.

• ACCT 511 Accounting for Decision Making and Control (3)
• MKT 511 Marketing Management and Strategy (3)
• ECN 516 Global Economics (3)
• MGT 513 Organizational Structure & Behavior (3)
• MIS 514 Management Information System (3)
• FIN 517 Financial Management (3)
• SCM 530 Operations and Supply Chain Management (3) 
• MGT 535 HR Management and Legal and Ethical Perspectives (3)
• MGT 611 Integrative Management (3)

Digital Marketing Concentration Courses (9 Credits)

Take any three of the following courses to complete your concentration. 

• MKT 531 Digital Marketing Strategy (3)
• MKT 533 Social Media and Digital Ad Strategy (3)
• MKT 535 Digital Marketing Analytics (3)
• MKT 537 Digital Marketing Practicum (3)

 

Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Certificate by completing just one extra course! 

Become a business leader with digital marketing credentials! Earn your Shenandoah MBA with a Digital Marketing Certificate with only one extra course to have digital marketing credentials that display on your official Shenandoah transcript. 

How to apply

Apply now for the MBA program and Digital Marketing Certificate. 

Apply Now for the MBA

Apply now for the Digital Marketing Graduate Certificate

Questions or application issues? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Course requirements for the MBA with a Digital Marketing Certificate include:

Foundation Course (12 credits)

Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.

• ACCT 501 Foundations of Accounting (3)
• FIN 502 Foundations of Finance (1.5)
• ECN 501 Foundations of Economics (3)
• MKT 502 Foundations of Marketing (1.5)
• QM 502 Business Statistics (1.5)
• QM 504 Business Analytics (1.5)

MBA Core Courses (27 credits)

Core MBA curriculum includes ten required courses.

• ACCT 511 Accounting for Decision Making and Control (3)
• MKT 511 Marketing Management and Strategy (3)
• ECN 516 Global Economics (3)
• MGT 513 Organizational Structure & Behavior (3)
• MIS 514 Management Information System (3)
• FIN 517 Financial Management (3)
• SCM 530 Operations and Supply Chain Management (3) 
• MGT 535 HR Management and Legal and Ethical Perspectives (3)
• MGT 611 Integrative Management (3)

Digital Marketing Certificate Courses (12 Credits)

Four required courses.

• MKT 531 Digital Marketing Strategy (3)
• MKT 533 Social Media and Digital Ad Strategy (3)
• MKT 535 Digital Marketing Analytics (3)
• MKT 537 Digital Marketing Practicum (3)

Shenandoah University enjoys a strong reputation locally, regionally and nationally. Our graduates are recognized within the business community as knowledgeable, capable, and able to excel in the workplace.

Our programs are accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.

 

Shenandoah Digital marketing classes work on hands-on projects with real clients including participation in Google’s Online Marketing Challenge.

Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.”

Michael Lake | President & CEO of Leading Cities, client of students in the Social Media and Digital Advertising course.