The individual classes track is for you if you’re curious about digital marketing and how it can be used to your advantage. 

These sequential, eight-week courses (3 credits each) blend online Zoom class meetings and asynchronous assignments. 

Register now  to take a single course or apply for the certificate program

You can select from these classes* in the fall:  

1. • MKT Digital Marketing Strategy
   • MKT 533 Social Media and Digital Ad Strategy

And these classes* in the spring:

• • MKT 535 Digital Marketing Analytics
  • MKT 537 Digital Marketing Practicum

Register for your first class online via Instant Enrollment! 

If you love what you’re learning, you can always apply these courses toward earning our Digital Marketing Certificate! You’re really only a couple of courses away from completing it!

*Current SU MBA and degree-seeking students must contact their adviser for approval to register for these courses.

Our Digital Marketing Graduate Certificate track is for anyone with a bachelor’s degree who wants to add digital marketing prowess to their skill set. You could already be tasked with handling digital marketing and want to know more, or you could be looking for a great way to jumpstart a digital marketing career – either way, this certificate will work for you!

This graduate certificate prepares you for positions in digital marketing such as digital marketing manager, digital advertising manager and consulting work emphasizing digital marketing.

You can complete this 4-course certificate in as little as 8 months! The four sequential, eight-week courses blend online Zoom class meetings and asynchronous assignments.

The certificate provides focused, practical coursework in this exciting, essential and growing field. The classes are:

• • MKT 531 Digital Marketing Strategy
  • MKT 533 Social Media and Digital Ad Strategy
  • MKT 535 Digital Marketing Analytics
  • MKT 537 Digital Marketing Practicum

Apply now for the Digital Marketing Graduate Certificate

Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Concentration or our MBA with a Digital Marketing Certificate!

You’ve decided that business leadership is the path you want to pursue. But, you want something extra – a focus that will grow with you and keep you on top of all of the latest online trends.

Earn your Shenandoah MBA with a Digital Marketing Concentration to advance in your career or stand out as a digital marketing job applicant. In our program, you’ll complete the same amount of coursework as Shenandoah’s regular MBA program and graduate in the same amount of time.

Once you are accepted into the MBA program, your adviser will work with you to incorporate your Digital Marketing Concentration courses into your program.

Apply Now for the MBA     

Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Course requirements for the MBA with a Digital Marketing Concentration include:

Foundation Course (12 credits)

Up to 12 foundation credits

may be waived for students with the appropriate undergraduate or graduate preparation.

• ACCT 501 Foundations of Accounting (3)
• FIN 502 Foundations of Finance (1.5)
• ECN 501 Foundations of Economics (3)
• MKT 502 Foundations of Marketing (1.5)
• QM 502 Business Statistics (1.5)
• 504 Business Analytics (1.5)

MBA Core Courses (27 credits)

Core MBA curriculum includes ten required courses.

• ACCT 511 Accounting for Decision Making and Control (3)
• MKT 511 Marketing Management and Strategy (3)
• ECN 516 Global Economics (3)
• MGT 513 Organizational Structure & Behavior (3)
• MIS 514 Management Information System (3)
• FIN 517 Financial Management (3)
• SCM 530 Operations and Supply Chain Management (3) 
• MGT 535 HR Management and Legal and Ethical Perspectives (3)
• MGT 611 Integrative Management (3)

Digital Marketing Concentration Courses (9 credits)

Take any three of the following courses to complete your concentration:

• MKT 531 Digital Marketing Strategy (3)
• MKT 533 Social Media and Digital Ad Strategy (3)
• MKT 535 Digital Marketing Analytics (3)
• MKT 537 Digital Marketing Practicum (3)

You’re studying for an MBA with a concentration in digital marketing. With one more class, you can graduate with BOTH an MBA and a Digital Marketing Graduate Certificate! Just one extra class equals one additional credential!

Apply now for the MBA program and Digital Marketing Certificate. 

Apply Now for the MBA

Apply now for the Digital Marketing Graduate Certificate

Questions or application issues? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.

Course requirements for the MBA with a Digital Marketing Certificate include:

Foundation Course (12 credits)

Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.

• ACCT 501 Foundations of Accounting (3)
• FIN 502 Foundations of Finance (1.5)
• ECN 501 Foundations of Economics (3)
• MKT 502 Foundations of Marketing (1.5)
• QM 502 Business Statistics (1.5)
• QM 504 Business Analytics (1.5)

MBA Core Courses (27 credits)

Core MBA curriculum includes ten required courses.

• ACCT 511 Accounting for Decision Making and Control (3)
• MKT 511 Marketing Management and Strategy (3)
• ECN 516 Global Economics (3)
• MGT 513 Organizational Structure & Behavior (3)
• MIS 514 Management Information System (3)
• FIN 517 Financial Management (3)
• SCM 530 Operations and Supply Chain Management (3) 
• MGT 535 HR Management and Legal and Ethical Perspectives (3)
• MGT 611 Integrative Management (3)

Digital Marketing Certificate Courses (12 Credits)

Four required courses.

• MKT 531 Digital Marketing Strategy (3)
• MKT 533 Social Media and Digital Ad Strategy (3)
• MKT 535 Digital Marketing Analytics (3)
• MKT 537 Digital Marketing Practicum (3)

Shenandoah University enjoys a strong reputation locally, regionally and nationally. Our graduates are recognized within the business community as knowledgeable, capable, and able to excel in the workplace.

Our programs are accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.

Shenandoah digital marketing classes work on hands-on projects with real clients including participation in Google’s Online Marketing Challenge.

Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.”

-Michael Lake | President & CEO of Leading Cities, client of students in the Social Media and Digital Advertising course

There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.