Advance Your Career with Digital Marketing
Digital marketing is one of the most sought-after skills in today’s economy, and the earning potential for digital marketers is $70,000 or more. Through our partnership with the global leader in digital marketing education, we now offer a combined SU certificate in Digital Marketing and a DMI Certificate to students who complete the program.
- 95% of certified DMI members have jobs in digital marketing
- 81% were promoted based on earning the certificate
- 88% of certified DMI members work at senior or management level
To offer maximum flexibility to enrolled students:
- We offer multiple tracks from one course to the entire certificate
- Learn from ANYWHERE – our 8-week courses taught on Zoom and through asynchronous learning
- Increase your value with additional certificates from Google and Hubspot earned along the way
- Incredible value
- Further enhance your credentials with an optional certificate from the American Marketing Association (AMA) requires an additional fee and testing
- Gain the most sought-after skills such as:
- digital analytics
- SEO (Search Engine Optimization)
- social media marketing
- digital advertising
- email marketing
- mobile marketing
- content marketing
- video and image creation/editing
Explore our four tracks in Digital Marketing:
- Digital Marketing Individual Classes
- Digital Marketing Graduate Certificate*
- MBA with a Digital Marketing Concentration*
- MBA with a Digital Marketing Certificate*
Don’t have an undergraduate degree? We also offer the same program at the undergraduate level.
*also awarded the DMI Digital Essentials Certificate
Digital Marketing Individual Classes Track
The individual classes track is for you if you’re curious about digital marketing and how it can be used to your advantage.
These sequential, eight-week courses (3 credits each) blend online Zoom class meetings and asynchronous assignments.
Register now to take a single course or apply for the certificate program
You can select from these classes* in the fall:
-
- MKT Digital Marketing Strategy
- MKT 533 Social Media and Digital Ad Strategy
And these classes* in the spring:
-
- MKT 535 Digital Marketing Analytics
- MKT 537 Digital Marketing Practicum
Register for your first class online via Instant Enrollment!
If you love what you’re learning, you can always apply these courses toward earning our Digital Marketing Certificate! You’re really only a couple of courses away from completing it!
To learn more about the program, email Associate Professor of Marketing Dr. Angela Hausman at ahausman@su.edu.
*Current SU MBA and degree-seeking students must contact their adviser for approval to register for these courses.
Digital Marketing Graduate Certificate Track
Our Digital Marketing Graduate Certificate track is for anyone with a bachelor’s degree who wants to add digital marketing prowess to their skill set. You could already be tasked with handling digital marketing and want to know more, or you could be looking for a great way to jumpstart a digital marketing career – either way, this certificate will work for you!
This graduate certificate prepares you for positions in digital marketing such as digital marketing manager, digital advertising manager and consulting work emphasizing digital marketing.
You can complete this 4-course certificate in as little as 8 months! The four sequential, eight-week courses blend online Zoom class meetings and asynchronous assignments.
The certificate provides focused, practical coursework in this exciting, essential and growing field. The classes are:
-
- MKT 531 Digital Marketing Strategy
- MKT 533 Social Media and Digital Ad Strategy
- MKT 535 Digital Marketing Analytics
- MKT 537 Digital Marketing Practicum
Apply now for the Digital Marketing Graduate Certificate
Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Concentration or our MBA with a Digital Marketing Certificate!
MBA + Digital Marketing Concentration Track
You’ve decided that business leadership is the path you want to pursue. But, you want something extra – a focus that will grow with you and keep you on top of all of the latest online trends.
Earn your Shenandoah MBA with a Digital Marketing Concentration to advance in your career or stand out as a digital marketing job applicant. In our program, you’ll complete the same amount of coursework as Shenandoah’s regular MBA program and graduate in the same amount of time.
Once you are accepted into the MBA program, your adviser will work with you to incorporate your Digital Marketing Concentration courses into your program.
Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Course requirements for the MBA with a Digital Marketing Concentration include:
Foundation Course (12 credits)
Up to 12 foundation credits
may be waived for students with the appropriate undergraduate or graduate preparation.
- ACCT 501 Foundations of Accounting (3)
- FIN 502 Foundations of Finance (1.5)
- ECN 501 Foundations of Economics (3)
- MKT 502 Foundations of Marketing (1.5)
- QM 502 Business Statistics (1.5)
- 504 Business Analytics (1.5)
MBA Core Courses (27 credits)
Core MBA curriculum includes ten required courses.
- ACCT 511 Accounting for Decision Making and Control (3)
- MKT 511 Marketing Management and Strategy (3)
- ECN 516 Global Economics (3)
- MGT 513 Organizational Structure & Behavior (3)
- MIS 514 Management Information System (3)
- FIN 517 Financial Management (3)
- SCM 530 Operations and Supply Chain Management (3)
- MGT 535 HR Management and Legal and Ethical Perspectives (3)
- MGT 611 Integrative Management (3)
Digital Marketing Concentration Courses (9 credits)
Take any three of the following courses to complete your concentration:
- MKT 531 Digital Marketing Strategy (3)
- MKT 533 Social Media and Digital Ad Strategy (3)
- MKT 535 Digital Marketing Analytics (3)
- MKT 537 Digital Marketing Practicum (3)
MBA + Digital Marketing Certificate Track
You’re studying for an MBA with a concentration in digital marketing. With one more class, you can graduate with BOTH an MBA and a Digital Marketing Graduate Certificate! Just one extra class equals one additional credential!
Apply now for the MBA program and Digital Marketing Certificate.
Apply now for the Digital Marketing Graduate Certificate
Questions or application issues? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Course requirements for the MBA with a Digital Marketing Certificate include:
Foundation Course (12 credits)
Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.
- ACCT 501 Foundations of Accounting (3)
- FIN 502 Foundations of Finance (1.5)
- ECN 501 Foundations of Economics (3)
- MKT 502 Foundations of Marketing (1.5)
- QM 502 Business Statistics (1.5)
- QM 504 Business Analytics (1.5)
MBA Core Courses (27 credits)
Core MBA curriculum includes ten required courses.
- ACCT 511 Accounting for Decision Making and Control (3)
- MKT 511 Marketing Management and Strategy (3)
- ECN 516 Global Economics (3)
- MGT 513 Organizational Structure & Behavior (3)
- MIS 514 Management Information System (3)
- FIN 517 Financial Management (3)
- SCM 530 Operations and Supply Chain Management (3)
- MGT 535 HR Management and Legal and Ethical Perspectives (3)
- MGT 611 Integrative Management (3)
Digital Marketing Certificate Courses (12 Credits)
Four required courses.
- MKT 531 Digital Marketing Strategy (3)
- MKT 533 Social Media and Digital Ad Strategy (3)
- MKT 535 Digital Marketing Analytics (3)
- MKT 537 Digital Marketing Practicum (3)
Faculty
There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.