Jump-start your Career in Digital Marketing!
Prepare for a high-demand career in digital marketing, one of the most sought-after skills in today’s economy. Increase your earning potential to $70,000 or more.
Study digital marketing tactics including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, online advertising, email marketing, mobile marketing, and content marketing. Develop your skills in crafting advertising, keyword research, and image and video creation.
Our program content is aligned with recognized industry certifications including Google Ads, Google Analytics, HubSpot Inbound and American Marketing Association’s Professional Certified Marketer Certificate.
Explore our four tracks in Digital Marketing:
- Digital Marketing Individual Classes
- Digital Marketing Graduate Certificate
- MBA with a Digital Marketing Concentration
- MBA with a Digital Marketing Certificate
Digital Marketing Individual Classes Track
Would you like to try a digital marketing class at Shenandoah? Register now as a visiting student to sample a class. These sequential, eight-week courses (3 sem hr each), are offered at the special price of $550 per credit hour. Courses blend online zoom class meetings and asynchronous assignments.
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MKT 531 Digital Marketing Strategy | Register Now!
- MKT-502 – Must be taken either prior to or at the same time as this course.
- All-online course offered during Spring Term A — January 22 – March 25, 2022 | Tuesdays from 6:30-9 pm
- The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy.
- Credits: 3
- Register Now for MKT 531
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MKT 533 Social Media & Digital Advertising | Register Now!
- All-online course offered during Spring Term B — March 28 – May 20, 2022 | Tuesdays from 6:30-9 pm
- This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts
- Credits: 3
- Register Now for MKT 533
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MKT 535 Digital Analytics| Register Now!
- All-online course offered during Spring Term A —January 22 – March 25, 2022 | Thursdays from 6:30-9 pm
- This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools.
- Credits: 3
- Register Now for MKT 535
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MKT 537 Digital Marketing Practicum| Register Now!
- Take MKT-531 and MKT-535 – Recommended to be taken either prior to or at the same time as this course, but is not required.
- All-online course offered during Spring Term B — March 28 – May 20, 2022 | Thursdays from 6:30-9 pm
- In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes.
- Credits: 3
- Register Now for MKT 537
How to Register for Individual Digital Marketing Courses
Register online via Instant Enrollment by following these instructions.
Current SU MBA and degree-seeking students must contact their Advisor for approval to register for these courses.
Questions or registration issues for individual courses? Please email XDESU@su.edu or call 540-535-3579.
Should you choose to continue your digital marketing studies, you can apply these courses toward a Digital Marketing Certificate!
Digital Marketing Graduate Certificate Track
Earn a Digital Marketing Graduate Certificate to gain the skills to keep digital systems safe from cyber attacks. You can complete this certificate in as little as 8 months! The four sequential, eight-week courses, are offered at the special price of $550 per credit hour. Courses blend online zoom class meetings and asynchronous assignments.
How to Apply
Apply now to enroll in the 4-course certificate program:
Apply Now for the Digital Marketing Graduate Certificate
Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Explore the four courses required to earn the certificate:
MKT 531 Digital Marketing Strategy
The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy. Credits: 3
MKT 533 Social Media and Digital Ad Strategy
This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts. Credits: 3
MKT 535 Digital Marketing Analytics
This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools. Credits: 3
MKT 537 Digital Marketing Practicum
In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes. Credits: 3
Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Concentration or MBA with a Digital Marketing Certificate!
MBA + Digital Marketing Concentration Track
Become a business leader with a digital marketing focus. Earn your Shenandoah MBA with a Digital Marketing Concentration to advance in your career or stand out as a digital marketing job applicant. Complete the same amount of coursework as Shenandoah’s regular MBA program and graduate at the same time.
How to Apply
Apply now for the MBA program! Once you are accepted into the MBA program, your advisor will work with you to to incorporate your Digital Marketing Concentration courses into your program.
Questions or application issues for the certificate? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Course requirements for the MBA with a Digital Marketing Concentration include:
Foundation Course (12 credits)
Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.
- ACCT 501 Foundations of Accounting (3)
- FIN 502 Foundations of Finance (1.5)
- ECN 501 Foundations of Economics (3)
- MKT 502 Foundations of Marketing (1.5)
- QM 502 Business Statistics (1.5)
- 504 Business Analytics (1.5)
MBA Core Courses (27 credits)
Core MBA curriculum includes ten required courses.
- ACCT 511 Accounting for Decision Making and Control (3)
- MKT 511 Marketing Management and Strategy (3)
- ECN 516 Global Economics (3)
- MGT 513 Organizational Structure & Behavior (3)
- MIS 514 Management Information System (3)
- FIN 517 Financial Management (3)
- SCM 530 Operations and Supply Chain Management (3)
- MGT 535 HR Management and Legal and Ethical Perspectives (3)
- MGT 611 Integrative Management (3)
Digital Marketing Concentration Courses (9 Credits)
Take any three of the following courses to complete your concentration.
- MKT 531 Digital Marketing Strategy (3)
- MKT 533 Social Media and Digital Ad Strategy (3)
- MKT 535 Digital Marketing Analytics (3)
- MKT 537 Digital Marketing Practicum (3)
Should you choose to continue your digital marketing studies, you can apply these courses toward a Shenandoah MBA with a Digital Marketing Certificate by completing just one extra course!
MBA + Digital Marketing Certificate Track
Become a business leader with digital marketing credentials! Earn your Shenandoah MBA with a Digital Marketing Certificate with only one extra course to have digital marketing credentials that display on your official Shenandoah transcript.
How to apply
Apply now for the MBA program and Digital Marketing Certificate.
Apply now for the Digital Marketing Graduate Certificate
Questions or application issues? Please contact our Graduate Admissions Office at sugradadmissions@su.edu, 540-665-4581, or text us at 540-401-5709.
Course requirements for the MBA with a Digital Marketing Certificate include:
Foundation Course (12 credits)
Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.
- ACCT 501 Foundations of Accounting (3)
- FIN 502 Foundations of Finance (1.5)
- ECN 501 Foundations of Economics (3)
- MKT 502 Foundations of Marketing (1.5)
- QM 502 Business Statistics (1.5)
- QM 504 Business Analytics (1.5)
MBA Core Courses (27 credits)
Core MBA curriculum includes ten required courses.
- ACCT 511 Accounting for Decision Making and Control (3)
- MKT 511 Marketing Management and Strategy (3)
- ECN 516 Global Economics (3)
- MGT 513 Organizational Structure & Behavior (3)
- MIS 514 Management Information System (3)
- FIN 517 Financial Management (3)
- SCM 530 Operations and Supply Chain Management (3)
- MGT 535 HR Management and Legal and Ethical Perspectives (3)
- MGT 611 Integrative Management (3)
Digital Marketing Certificate Courses (12 Credits)
Four required courses.
- MKT 531 Digital Marketing Strategy (3)
- MKT 533 Social Media and Digital Ad Strategy (3)
- MKT 535 Digital Marketing Analytics (3)
- MKT 537 Digital Marketing Practicum (3)
Faculty
There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.
Shenandoah Digital marketing classes work on hands-on projects with real clients including participation in Google’s Online Marketing Challenge.
Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.”
Michael Lake | President & CEO of Leading Cities, client of students in the Social Media and Digital Advertising course.